Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Mike Hanley
October 3, 2007
Vehicle Overview Kia's Optima is a conservatively styled midsize sedan that's available with either four-cylinder or V-6 power. It can be equipped with some uncommon features for its class — like a manual sunshade for the rear window — and is offered in LX and step-up EX trim levels. It competes with other family sedans like the Ford Fusion, Honda Accord and Toyota Camry.
Changes are few for 2008: The Optima no longer comes with a cassette player but adds an auxiliary input jack for connecting MP3 players to the car's stereo. The Supervision gauges have been updated, and the side mirrors are now finished in black.
Exterior Although the Optima's exterior styling doesn't break any new ground in the passenger car segment, it's well-proportioned overall. An Appearance Package features 17-inch wheels and a blacked-out grille and headlights. V-6-powered Optimas have dual exhaust pipes. Trunk volume measures 14.8 cubic feet.
Interior Front bucket seats and a three-place, split-folding rear bench seat provide seating for up to five people. Air conditioning, power windows and locks, heated mirrors and a six-speaker CD stereo are standard. EX models add an eight-way power driver's seat, automatic climate control, a premium audio system and a leather-wrapped steering wheel. Leather seats are optional.
Under the Hood The Optima's 2.4-liter four-cylinder engine generates 162 horsepower. Also offered is a 185-hp, 2.7-liter V-6. Available transmissions include a five-speed manual and a five-speed automatic that has a manual-shift mode.
Safety All-disc brakes, side-impact airbags, side curtain airbags, active front head restraints and a tire pressure monitoring system are standard. Antilock brakes, traction control, an electronic stability system and brake assist are optional.
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