This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Expert Reviews
By Cars.com Staff
Cars.com National October 14, 2009
Vehicle Overview
Kia's midsize sedan, built from the same design as the Hyundai Sonata, is a lower-priced, lesser-equipped alternative to its Korean cousin and mainstays such as the Toyota Camry and Honda Accord. A four-cylinder engine is standard, while a V-6 is optional.
New for 2010
Push-button start with a smart key is now standard on the sporty SX, V-6 models have a new blacked-out lower rear bumpers and an overhead interior light is standard on all trim levels.
Exterior
Optima received a new face last year that seems derivative of a lot of cars — the headlights look like a Camry's, while the interplay between the grille and lights recalls a similar pattern on the Accord.
Sixteen-inch steel wheels come standard
Optional 16-inch alloy wheels or 17-inchers
Optional sport-tuned suspension, darker headlights, and turn signals integrated into the side mirrors
Interior
Optima's gauges are framed inside three binnacles instead of a one-piece display. The stereo has an auxiliary jack for MP3 players, and a navigation system is optional.
Standard cloth seats
Optional leather seats
Optional push-button start
Custom leather seats and trim for SX models
Under the Hood
Both the Optima's engines were upgraded last year. The 2.4-liter four-cylinder makes 175 horsepower (13 more than previously), and the 2.7-liter V-6 makes 194 hp (a gain of nine).
*Invoice prices are made available by Cars.com and are not dealer advertising. All prices are subject to regional variations. Prices last updated 9/23/10. Click here for more information.
