Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Cars.com Staff
November 14, 2008
Vehicle Overview The Rio sedan is Kia's entry in the very competitive small-car segment. Trim levels include a bare-bones Base model, an LX and a sporty SX. The Rio competes with the Chevrolet Aveo and Toyota Yaris.
Kia's Rio5 hatchback is covered separately in the Cars.com Research section.
New for 2009 The Rio's radio unit has been revised and now has Sirius Satellite Radio and MP3 compatibility. LX and SX models get a USB jack for MP3 players. Minor revisions were also made to the instrument and radio controls.
Exterior The Rio features a black mesh grille and swept-back headlights. The Rio rides on a 98.4-inch wheelbase and is 166.9 inches long overall and 66.7 inches wide. The Rio is smaller bumper-to-bumper than its immediate competition.
Available 14-, 15- or 16-inch wheels
Standard auto-off headlamps
Optional heated power mirrors (LX and SX)
Rear spoiler (optional on LX, standard on SX)
Fog lamps (SX)
Interior Interior design is fairly conservative, though it's well-put-together. Interior volume comes in at 92.2 cubic feet, with 11.9 cubic feet of cargo space in the trunk. The Rio's passenger space is just slightly bigger than its competition's.
The Rio's gauge cluster and climate and radio controls were slightly revised for 2009. SX models include chrome dashboard accents, unique sport seat fabric and a leather-wrapped steering wheel and shift knob with red stitching.
Standard air conditioning (not available on Base)
Standard 60/40-split bench (not available on Base)
Optional power windows/locks and keyless entry (LX and SX)
Optional steering-wheel-mounted audio controls (LX and SX)
USB interface for MP3 players (LX and SX)
Under the Hood The Rio Base is only available with the manual transmission.
110-horsepower, 1.6-liter inline-four-cylinder engine with 107 pounds-feet of torque
Available four- or five-speed automatic transmission (LX and SX)
Standard power steering (not available on Base)
Safety Safety features include:
Standard side-impact airbags
Standard side curtain airbags
Standard child safety locks
Optional antilock brakes with rear discs (LX and SX)