Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Cars.com Staff
November 10, 2010
The Rio sedan is Kia's entry in the competitive small-car segment. Trim levels include a bare-bones Base model, an LX and a sporty SX. The Rio competes with the Chevrolet Aveo and Toyota Yaris.
Kia's Rio5 hatchback is covered separately in the Cars.com Research section.
New for 2011 Bluetooth connectivity was a late addition for the 2010 model year; for 2011, it is now available as part of the Value Package.
Exterior The Rio features a black mesh grille and swept-back headlights. It's available as a sedan or hatchback, which Kia calls the Rio5. Exterior features include:
Available 14-, 15- or 16-inch wheels
Standard auto-off headlamps
Optional heated and power-operated side mirrors
Optional rear spoiler
Optional fog lamps
Interior The interior is fairly conservative. SX models include metal-finish dashboard accents, unique sport seat fabric and a leather-wrapped steering wheel and shift knob with red stitching. Interior features include:
Optional air conditioning
Optional 60/40-split bench seat
Optional power windows and locks
Optional keyless entry
Optional steering-wheel-mounted audio controls
Optional USB interface for MP3 players
Under the Hood The base Rio is only available with a five-speed manual transmission.
110-horsepower, 1.6-liter inline-four-cylinder engine with 107 pounds-feet of torque
Available four-speed automatic transmission
Optional power steering
Safety Safety features include:
Standard side-impact airbags
Standard side curtain airbags
Standard child-safety locks
Optional antilock brakes with rear discs (LX and SX)
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