Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Cars.com Staff
September 23, 2009
Vehicle Overview The Rio5 is Kia's version of a sporty European hatchback. The Rio5 is related to Kia's Rio sedan, which is listed separately in the Cars.com Research section. The Rio5 comes in moderately equipped LX and sporty SX trim levels. Kia's Rio5 hatchback competes with other small hatchbacks, including the Chevrolet Aveo5, Honda Fit and Toyota Yaris.
New for 2010 Rio gets a minor facelift with a revised grille and front and rear bumpers, and there are turn-signal indicators integrated into the side mirrors. The SX adds new alloy wheels and a chrome exhaust outlet. Inside, there is an optional voice-activated Bluetooth capability and a second front power outlet (replacing the cigarette lighter). All models now have a tire pressure monitoring system and red-orange interior lighting, and those with an automatic transmission add an EcoMinder indicator that glows green to denote efficient driving.
Exterior Created with a European-inspired exterior, the Rio5 features a black mesh grille and swept-back headlights. The wheel well openings have a sculpted design, and it's equipped with body-colored mirrors.
Available 14-, 15- or 16-inch wheels
Standard auto-off headlights
Optional power heated mirrors
Optional rear spoiler and fog lamps
Interior The Rio5 can seat up to five and has a 60/40-split folding rear bench. The Rio5 SX has chrome dashboard accents and red stitching on the steering wheel, gearshift knob and door panels. A USB connector is standard.
Available cloth or sports-cloth upholstery
Standard air conditioning
Standard Sirius Satellite Radio
Optional power windows and locks
Optional keyless entry
Optional steering-wheel-mounted controls
Optional leather-wrapped steering wheel and gearshift and metal-finished pedals
Under the Hood
110-horsepower, 1.6-liter four-cylinder engine with 107 pounds-feet of torque
Standard five-speed manual transmission
Optional four-speed automatic transmission
Standard speed-sensitive power steering
Safety The Rio comes fairly well equipped with safety features.