Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Rick Popely
May 24, 2001
Vehicle Overview The subcompact Sephia sedan returns unchanged from last year but now has a hatchback cousin in the new Spectra. Kia added the front-drive Spectra for 2001, and the main difference is its hatchback styling.
Korea-based Kia is owned by Hyundai but maintains a separate dealer network. Hyundais ownership shows in the new warranty for 2001. The whole vehicle is covered for five years/60,000 miles, along with major powertrain components for 10 years/100,000 miles and corrosion for five years/100,000 miles. All Hyundai models are covered under this warranty, which includes free roadside assistance for the first five years.
Exterior The conservatively styled Sephia comes only as a four-door and measures 174.4 inches overall about the same length as the Honda Civic.
Interior The Sephia comes in base and LS price levels. The LS boasts several features not available on the base, which include all-cloth seats (instead of cloth and vinyl), a tilt steering column, a 60/40 split rear seatback that folds for extra cargo room and a tilt feature for the drivers seat.
An optional Power Package for the LS adds air conditioning, cruise control, a tachometer, and power locks, windows and mirrors.
Under the Hood A 1.8-liter four-cylinder with 125 horsepower is the only engine choice. Consumers get the choice of a standard five-speed manual or optional four-speed automatic transmission.