Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Cars.com Staff
May 4, 2011
Kia joined the boxy wagon segment when it launched the Soul as a 2010 model. It competes with cars like the Scion xB and Nissan Cube. Employing front-wheel drive and powered by a choice of four-cylinder engines, the Soul comes with a host of standard features and an attractive base price. It's offered in base, Soul+, Soul!, and Sport trim levels.
New For 2012 Both of the Soul's available four-cylinder engines make more power and team with new six-speed transmissions. Fuel estimates have improved for both engines, too — 25/30 mpg city/highway for the base engine and 23/28 mpg for the optional larger four-cylinder. The 2012 Soul gains exterior styling revisions that update its appearance slightly.
Exterior Featuring a rounded front end that's reminiscent of a Mini Cooper, the Soul has short front and rear overhangs and a fairly raked windshield. Exterior features include:
Revised front-end styling includes new headlights, LED daytime running lights and a restyled bumper
Updated rear design cues include LED taillights and a newly styled bumper
Standard 15-inch wheels
Optional 16- and 18-inch wheels
Optional rear spoiler and fog lights
Interior The Soul has seating for up to five with its front bucket seats and rear bench seat. The bench seat is split and can be folded down to expand the cargo area. Interior features include:
Newly available Infinity premium stereo
Newly available Uvo hands-free communication and entertainment system
Standard air conditioning, tilt steering wheel and CD stereo with USB and auxiliary inputs
Standard cloth seats
Optional cruise control, keyless entry and height-adjustable driver's seat
Optional Premium Package adds leather upholstery, heated front seats, automatic air conditioning, a navigation system (replaces Uvo) and push-button starting
Under the Hood The Soul's base engine is a 1.6-liter four-cylinder that makes 135 horsepower and works with a six-speed manual transmission. There is an available 160-hp, 2.0-liter four-cylinder with a six-speed manual or optional six-speed automatic
Safety Standard features include:
Side-impact airbags for the front seats
Side curtain airbags
An electronic stability system, required for 2012
Active head restraints for the front seats
Expert Reviews 1 of 2
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