Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 2 of 2
By Cars.com Staff
June 15, 2012
Kia joined the boxy wagon segment when it launched the Soul as a 2010 model. It competes with cars like the Scion xB and Nissan Cube. Employing front-wheel drive and powered by a choice of four-cylinder engines, the Soul comes with a host of standard features and an attractive base price. It's offered in base, Soul+ and Soul! trim levels. New for 2013 For the 2013 model year, Bluetooth connectivity with steering-wheel-mounted audio controls is now standard, and power-folding side mirrors are available. A newly optional Eco Package for the automatic-transmission Soul+ trim level adds auto stop/start engine technology and low-rolling-resistance tires. Exterior Featuring a rounded front end that's reminiscent of a Mini Cooper, the Soul has short front and rear overhangs and a fairly raked windshield. Exterior features include:
LED daytime running lights
Standard 15-inch wheels
Optional 16- and 18-inch wheels
Optional rear spoiler and fog lights
Interior The Soul has seating for up to five with its front bucket seats and rear bench seat. The bench seat is split and can be folded down to expand the cargo area. Interior features include:
Standard air conditioning, tilt steering wheel and CD stereo with USB and auxiliary inputs
Standard cloth seats
Available Infinity premium stereo
Available Uvo hands-free communication and entertainment system
Available cruise control, keyless entry and height-adjustable driver's seat
Premium Package adds leather upholstery, heated front seats, automatic air conditioning, a navigation system (replaces Uvo) and push-button start
Under the Hood The Soul's base engine is a 1.6-liter four-cylinder that makes 138 horsepower and works with a six-speed manual transmission. There is an available 164-hp, 2.0-liter four-cylinder with a six-speed manual or optional six-speed automatic. Mechanical features include:
Uses regular gas
Safety Standard features include:
Side-impact airbags for the front seats
Side curtain airbags
Electronic stability system
Active head restraints for the front seats
Expert Reviews 2 of 2
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