Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Rick Popely
December 1, 1999
Vehicle Overview This Korean-made, pint-size sport utility vehicle comes in two-door convertible and four-door wagon body styles. Kia boasts that, unlike most small sport utes, the Sportage is designed for rugged off-road service. The company backs up this claim by pointing to the body-on-frame construction and 7.9 inches of ground clearance.
Interior With 11.5 inches more wheelbase than the convertible, the four-door Sportage has a longer interior that provides more leg and cargo room. The wagon seats five; the convertible four. In addition to federally required front airbags designed to protect the head and upper body, a driver-side knee airbag is standard. Power door locks, windows and mirrors are standard on all models. The top-of-the-line EX model comes with a standard CD player, with leather seats optional.
Exterior The convertible has a hardtop over the front seats and a folding canvas top over the rear seats, an arrangement akin to the Toyota RAV4's. The wagon is all hardtop and about 14 inches longer. Both mount a full-size spare tire on the tailgate.
Under the Hood All models use a 130-horsepower, 2.0-liter four-cylinder that teams with manual or automatic transmissions. Both body styles come with 2WD or a part-time 4WD system that can be used on slippery surfaces.