Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Warren Brown
July 4, 1997
There are some ironies so twisted they deserve notice. Look at the Land Rover Defender 90. It's a rugged sport-utility vehicle used worldwide. It has rolled over and through all kinds of terrain. It's a virtual tank. Of course, the Defender 90
can't protect its occupants from everything. Fatal examples include gunfire and explosions, situations in which air bags are useless. But because it has no bags, the Defender 90 is about to depart these shores. Beginning in the fall of 1998, the
federal government will require the installation of dual front air bags in all light trucks sold in the United States. Passenger cars come under that rule this fall. The Defender 90 is a light truck, an average 990 of which are sold annually in
America. Land Rover officials say it makes no sense to spend several million bucks to design, develop and install air bags to support a niche product in a foreign market. They plan to stop U.S. sales of the vehicle at the end of 1997. What's galling
is this: The same U.S. government that mandates installing air bags is trying to work out a rule to make their use optional. The Defender 90 has good three-point seat belts/shoulder harnesses, which are intended for use whenever the vehicle is in
motion. Most people who buy Defender 90s understand that. They can be forgiven if they don't understand the federal government. Background: Owners of Defender 90s tend to use them "off-road" -- a much-abused term that needs explanation. In its
truest sense, "off-road" means four-wheeling over rocks and fallen timber, plowing through thick mud and swirling dust, fording streams, and doing so without causing undue damage to the environment. The Defender 90 is purposely built to meet those
challenges. It is a beast, brutish in demeanor with steel brush guards and roll-cage body construction. It invites muddy boots and butts. The floor mats are made of rubber. The seat coverings are constructed of washable fabrics. Land Rover made modest
attempts to civilize the Defender 90, of which the tested, two-door 1997 hardtop represents the third generation. The new model has a standard, electronically controlled, four-speed automatic transmission. An improved air conditioner is available, as well
as a six-disc CD player. And there's a new center console with an electronically operated instrument cluster. But there are few other amenities. The front and rear windows are manually operated. The vehicle is noisy as heck. And if you're looking for
a soft ride, you'll definitely have to look elsewhere. The Defender 90 IS a truck. It is equipped with a new, four-liter, cast aluminum, overhead-valve V8 engine rated 182 horsepower at 4,750 rpm. Torque is rated 233 pound-feet at 3,000 rpm. Standard
brakes include four-wheel discs with four brake-piston calipers up front and two piston calipers in the rear. Anti-locks are not available. Standard suspension includes coil springs and anti-sway bars front and rea
r. The drivetrain is permanent four-wheel-drive, meaning that power is sent to all four wheels continuously and that there is NO -- zilch, none, zero -- two-wheel-drive capability. This is a serious off-road vehicle. It can take lots of punishment,
but it can't think for you. Wear your seat belts. 1997 Land Rover Defender 90 Complaint: High noise level. An ergonomically disastrous instrument panel -- hard-to-reach levers and dials and awkward-to-read gauges. It helps to pay attention
to lever and dial settings before you start off in this one. Also, the Defender 90 overall is not as likable on-road as it is in the rough. Praise: Well-built and safe, even without air bags. A superior off-roader. Head-turning quotient: It's
ugly. Period. Ride, acceleration and handling: Superior off-road ride and handling. Acceptable on-road behavior in those categories. Decent on-road acceleration. Keep in mind that the purpose of off-road driving is NOT to go fast,
despite t he erroneous opposite message often conveyed in four-wheel-drive TV commercials. Going fast off-road can get you killed, even in a Land Rover. Excellent on-road and off-road braking. Mileage: About 14 miles per gallon (15.6-gallon tank,
estimated 212-mile range on usable volume of regular unleaded gasoline), combined on-road/off-road carrying light cargo. The Defender 90 can be equipped to pull a trailer weighing 5,000 pounds on-road. Off-road trailer capacity is 2,200 pounds.
Sound system: Premium high-power AM/FM stereo radio and cassette with four weather-resistant speakers and an optional six-compact disc changer. Installed by Land Rover. Very good. Price: Base price on tested hardtop Defender 90 wagon is $34,000.
Dealer's invoice price on base model is $30,300. Price as tested is$35,825, including $1,200 in options and a $625 destination charge. Purse-strings note: Compare with Mercedes-Benz M-Class All-Activity Vehicle, Jeep Grand Cherokee, Ford Expedition,
Chevrolet Tahoe/GMC Yukon, Toyota Land Cruiser.