Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 2
By Jim Mateja
November 20, 1994
They're ice skating in Hades. Must be, because the last time we test drove a Land Rover, the folks at the British sport-utility vehicle maker said there would be a dramatic climatic change down there the next time they let us set foot-or any other
part of the anatomy-in one of their vehicles. The last vehicle tested was the Land Rover Defender, best described as a bed of nails on four wheels. You've heard of lean, mean, fighting machines? Defender was a rude, crude motorized dude lacking in such
essentials as technological innovation. But we digress. The change of heart from Land Rover was prompted by the fact that the Discovery is one of the vehicles up for consideration in the North American Truck of the Year competition, the
second annual judging held by a group of the nation's automotive journalists to pick the best without regard to how many pages of advertising the bestowed drops on the bestowee. In other words, it's a pencil press instead of a buff book type of
contest. The Dodge Ram pickup won last year's maiden competition and now comes Round 2 with a new set of contestants, including the Chevrolet Blazer, GMC Jimmy, Ford Explorer, Ford Windstar and Discovery. That's pretty good company for
Discovery to be seen in, especially considering chances are likely more Blazers or Explorers will fall off the delivery truck than Discoverys will make it on the truck. Ford expects to sell about 425,000 Explorers, Chevy about 300,000 Blazers and Land
Rover about 10,000 Discoverys. Pocket change. Discovery can rub bumpers with the big boys because unlike its cheaper ($27,900) cousin, Defender, the $29,000 Discovery comes with dual air bags, anti-lock brakes, side-impact door beams and
full-time four-wheel-drive as standard. Even some of the big boys don't offer as much (driver's only air bag in Blazer). You might be tempted to say Discovery is cute. That would be a slight exaggeration because the styling is a tad outdated.
Pebbles and Bam Bam probably cruised Bedrock in an early Discovery. The vehicle stands tall (the better for down-the-road visibility), but it stands so tall (77.4 inches) it borders on passing for a double-decker bus. Boxy and tall-two design
techniques made passe by aerodynamics. Discovery also rests high off the ground so you can better enjoy off-roading. There's8 to 12 inches of clearance, depending on whether you mark pavement to axle shaft or to differential. Big boulders or deep
streams, therefore, are no obstacle to this machine. As we've noted when testing four-wheelers, most owners don't spend $30,000 to bulldoze their way through gravel pits or coal mines, but if ever you wanted to accelerate depreciation of your
investment in one afternoon, Discovery is at your disposal. Land Rover folks even say that a dent or ding or two is a mark of distinction among Land Rover owners. They mus
t mean on the aluminum body panels and not the owner's craniums, don't you think? Discovery is built for rugged play as evidenced by the fact the body can tilt up to 42 degrees and maintain its composure, according to Land Rover. Look at 42
degrees on a compass and you'll appreciate Discovery's bravado. Of course, picture yourself riding up a hill or across a ditch while teetering at a 42-degree angle, with 4,400 pounds underfoot, and you'll wish Discovery came with one of those paper bags
you find slipped in the seat backs on airplanes. Other than the feeling of being a bit top heavy in the two-story Discovery (the short 100-inch wheelbase no doubt contributes), the ride and handling were pleasant. Coil springs (U.S. rival
Explorer offers only leaf springs) and 16-inch all-season tires helped, as did the well-cushioned but equally supportive leather bucket seats. Discovery was as comfortable as Defender was unpleasant. There's also a raft o
goodies on board Discovery, such as the pair of optional facing side jump seats mounted in the very back for a pair of rugrats to fidget on while you're climbing a mountain or cruising the expressway. Kudos to Land Rover for making it easy for
kids to enter the back end and pile onto those seats. An optional hydraulic step pulls out and down from the undercarriage to provide a quick boost into the rear cargo/passenger area. A large grab handle in the side wall assists the step. Neat
feature. Other items worth noting are dual power moonroofs to serve front and rear occupants and easy-to-use push-button key fob to lock/unlock the doors, dual cupholders front and rear, map holders built into the roof above driver/passenger,
headlamp washers and stowage holders in the doors and center armrest. There are a few gripes, however. The 3.9-liter, 182-horsepower, V-8 engine allows you to tow up to 5,500 pounds, but with a 13 mile-per-gallon city/16 m.p.g. highway rating,
one of the items being towed better be a spare fuel tank. Also, most of the items that make Discovery enjoyable-automatic trans, jump seats, sunroofs, hydraulic step-cost extra. So now we've had the opportunity to drive Discovery and mark
the tally sheet in the North American Truck of the Year competition. The winner is announced in January, and we'll pass along our choice and our reasons before then, along with our choice in the North American Car of the Year competition. The
winners also will be announced. The Mercedes-Benz C-Class sedan (220/280) won the maiden contest for 1994. >> 1995 Land Rover Discovery Wheelbase: 100 inches Length: 178.7 inches Engine: 3.9-liter, 182-h.p., 24-valve, V-8
Transmission: 4-speed automatic EPA mileage: 13 m.p.g. city/16 m.p.g. highway Base price: $29,350, plus $625 freight Price as tested: $34,475. Add $1,100 for automatic transmission, $975 for rear side facing jump seats, $1,200 for Connolly leather trim,
$1,600 for dual electric sunroofs, $250 for rear hydraulic step. Pluses: ABS. Dual air bags. Side-impact beams. Full-time four-wheel-drive. Keyless entry. Hideaway rear hydraulic step to ease entry into the cargo compartment/jump seats. 16-inch,
all-season tires. Ability to travel off-road where others fear to tread-even lightly. Can tilt at 42 degree angle and remain stable. Minues: Styling seems barbaric. Fuel economy is barbaric. Tilting 42 degrees and trying to keep your composure. Feels a
bit top heavy. >>