Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 3 of 3
By George Moore
August 20, 1995
Land Rover, which is known for its upscale off-road vehicles, is offering a more affordable 1995 Land Rover Discovery.The British-built sport-utility vehicle is offered for under $30,000 without losing its charisma."It's built to . . . compete
with the (Ford) Explorer, Jeep and other sport-utility vehicles," said Michael Chappell, sales representative for Tom Wood Land Rover. "But it's a superior vehicle. It has its own individual characteristics."There's no mistaking a Discovery for
anything else. It can't be called pretty, but it certainly projects rugged dominance.The squared-off styling accentuates a high body and a stepped roof. The interior gets high marks from the trendy set, particularly in optional Connolly
leather.You can see things in a Discovery that you can't in a car, like over the roofs of traffic ahead of you. The bottom of the driver's seat is 36 inches above the road, allowing unimpeded visibility forward or on the sides.Back-seat passengers
are even higher in stadium- type seating.The Discovery is a rather compact vehicle, with a 100-inch wheelbase and 178.7 inches of overall length. But with its height (77.4 inches), occupants have chair-like seating with ample leg and head room.You
can put a driver and six passengers in a Discovery using a pair of optional facing jump seats. And there's still a plethora of cargo space and storage nooks.To keep the curb weight with all-wheel drive at 4,379 pounds and thus maximize towing
capacity, most body panels are aluminum. The exception is the roof, which is steel to support more cargo.The Discovery will tow up to 7,700 pounds using low gears. In the more conventional operating range, towing capacity is 5,500 pounds.A two-
speed transfer case has a manual locking center differential which works with either a five-speed manual or a four-speed ZF automatic transmission. The four-speed is the transmission of choice.Chappel said, "We sell more automatics by far. There are
not many buyers who want a five-speed."The transfer case allows conventional urban, suburban or highway driving. Low- range gearing provides maximum pulling and engine braking for serious off- road use.With this vehicle's weight and
power-absorbing continuous four- wheel drive, the engine has to be a fairly good-sized V8 for any kind of performance.The Discovery's all-aluminum overhead-valve engine uses push rods, rocker arms and two valves per cylinder. It has compiled an
enviable track record, and displacement is 3.9 liters (3,949 c.c., 241 cubic inches) with 182 horsepower and 232 foot-pounds of torque.This go forth hooked to some pretty hefty loads. It also lets you go up the side of a mountain. The maximum climbing
ability is 45 degrees, which for vehicles is akin to going straight up.The ruggedness of the underlying structure comes from live (solid) axles front and rear. Suspension is coil springs on all four corners, and there are anti-sway bars front and
iously, the Discovery isn't going to ride like a luxury sedan. But then you can't ford a stream up to 19.7 inches deep with a sedan. 1996 Land Rover Discovery Base price: $29,950. Type: Front engine, four-wheel drive, seven passenger, sport/utility
vehicle. Engine: 3.9-liters, OHV V-8, 16 valves, fuel injected, 182- horsepower, 232 foot-pounds of torque.. Transmission: Four-speed automatic. Acceleration: 0-60 mph, 11.0 seconds. Mileage: 13 mpg city/16 mpg highway. Wheelbase: 100.0 inches. Length:
178.7 inches. Width: 70.6 inches. Height: 77.4 inches. Towing capacity, 7,700 pounds Curb weight: 4,379 pounds. Options: Rear air conditioning, CD player, leather, automatic transmission, rear jump seats, dual sunroofs.