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By George Moore
November 1, 1992
In some quarters of the automobile business, it's been said that Lexus has redefined the luxury car market.With its series of cars during the 1992 model run, from an ES 300 sedan on the bottom of the price scale to an LS 400 on the top, Lexus cut a
wide swath among the makers of upscale automobiles.Particularly notable was the highly styled, high- performance SC 400 coupe that won Motor Trend magazine's 1992 Car Of The Year award. Not one to tinker with an eminently successful formula, Lexus has
chosen for the time being to refine its established models for 1993.The next new model will be a GS 300 sports sedan that will come out around March of next year. Details still are a bit on the cloak-and-dagger side. But Dave White, general manager of
Tom Wood Lexus, said, "It will lie between the ES 300 and the LS 400 and be a rear-wheel drive."Under the present scheme of sedans, the ES 300 is a front-drive and the LS 400 a rear-drive.A little Lexus historyThe Lexus nameplate was
established in 1987 during its January introduction at the 1988 Greater Los Angeles Auto Show. Its Midwest debut was the next month at the Chicago Auto Show.Since then Lexus, which is a division of Toyota Motor Co., has never looked back. By the time
all the numbers were tallied in December 1991, Lexus had become the No. 1 luxury import, selling 71,206 cars. For 1992, White says it looks like the total is going to be about 90,000."We'll build on that for these '93 models," he said. "We're
projecting (for Lexus) about 100,000 cars."New features for '93The '93 automobiles have been updated with new electronic support systems, cellular telephone wiring, and passenger air bags. An automatic locking retractor system has been added for
passenger and rear-seat safety restraints.All the models are pre-wired for an optional cellular telephone system that has to be one of slickest accessory items around. Called the Portable Plus cellular telephone, the phone features voice activation
that makes carrying on a conversation while driving safer and easier.With short verbal commands, the phone will dial preprogrammed calls without a driver having to take his or her hands off the steering wheel."The cars incorporate a lot of
suggestions from the customers, " White said.Lexus from the outset went the high-tech route in its power plant offerings, with the 300 series cars utilizing 3.0-liter in- line 6 and V-6 engines, and the 400 series sporting 4.0-liter V-8s.The
upscale version among the 300 cars is the in-line 6 SC coupe, which is a reversal of traditional design in that it is bigger than the V-6 sedan. Wheelbases are 105.9 inches for the SC 300 coupe vs. 103.1 inches for the ES sedan. Overall length for the
coupe is 191.1 inches against 187.8 inches for the four-door.The 400 cars conform more to accepted design parameters in that the LS sedan at 191.1 inches of overall length is 5.4 inches longer than the SC coupe. The two automobi
les are aimed at different customer bases, with the LS designed to provide the conveniences of family luxury motoring.The sedan's wheelbase of 110.8 inches is the same as in '92, but at 3,858 pounds it's almost 100 pounds heavier than its
predecessor.Coupe offers speed, styleThe coupe is for those who want to fly, but be ensconced in all the trappings of the good life while doing so. It's not too difficult to see how it captured the Import Car Of The Year award.Rather than try
to carve an SC coupe out of an LS sedan, stylists at Toyota's design center in Newport Beach, Calif., gave the model its own look. Its low rounded nose, long hood, flowing window and roof lines, and short rear deck are a real eye catcher.For the
interior, there is a strong Lexus family aura with a dash of sports flavor so that the leathers and woods look as if they are right at home in a high-speed sports-orientedautomobile.Under the hood there is a four-cam, four-valves-per-c ylinder V-8
good for 250 horsepower. It's the same engine as is in the LS, but the coupe's lighter weight lets all those horses paw the ground in a rather impressive fashion.The coupe at 3,585 pounds has a 273-pound advantage over the sedan, and that lets the
fliers achieve a ground-level velocity of 0- 60 miles per hour in 6.9 seconds. Top speed is 150 mph.If you really want to get technical in the performance department, run the SC 400's optional rear spoiler. The coefficient of drag with the spoiler is
0.31. Without the spoiler it's 0.32.Following the European concept, the coupe has the overall design of a high-speed touring car. Dirt-track racing may be lots of fun, but it doesn't quite measure up to zipping along while surrounded by leather, wood,
and symphonic sounds of the stereo.Because it's a rear-drive, the 400 coupe is an automobile that you can play racer with, but primarily owners are not of the helmet-and-goggles set. Not unexpectedly, White says the SC 400 coupe's price will run
between $42,000 and $46,000.Higher-priced models sellIn most automobile lines, the lower-priced vehicles are the major sellers. But not Lexus. White says the average price for an ES 300 will be about $28,000 and rise to $52,000 for the most
expensive LS 400.However, sales are pretty evenly split between the LS 400 and the ES 300 sedans. The national split for the '93 cars is expected to be 40,000 400s, 40,000 300s, and 20,000 coupes."That's 40 percent, 40 percent and 20 percent"
White said. "And that's just about what we're selling."