About Lincoln

Logo for Lincoln

Lincoln is Ford's luxury division, though the brand has struggled to be perceived as more than a premium make. With the discontinuation of Mercury and the recent sale of multiple luxury brands once under the Ford umbrella, perhaps Lincoln will be elevated to compete better with Cadillac and the European imports. One of Lincoln's obstacles is that all of its models are versions of Fords; most luxury brands have at least some vehicles that are exclusive down to the platform level. On the upside, Lincoln enjoys the health and sales momentum of its parent company, which has benefitted by being the only domestic automaker not to require a government bailout. The company has also made inroads in terms of mileage, crash tests and overall quality, which carry over to Lincoln.

Lincoln's smallest car is the MKZ midsize sedan, which will soon be offered as a hybrid comparable to the Ford Fusion and discontinued Mercury Milan hybrids. Like the MKZ, the full-size MKS sedan comes with front- or all-wheel drive. The Town Car, which is based on the discontinued Ford Crown Victoria, ceases production at the end of 2011.

Lincoln's recently refreshed midsize crossover, the MKX, seats five. The MKT large crossover seats six or seven in three rows, though its swoopy styling gives it less backseat headroom than is found in the Ford Flex on which it's based. To seat up to eight and/or to pull a heavy trailer, the Navigator is the only option.

Headquartered in Dearborn, Mich., Lincoln is wholly owned by Ford Motor Co.

Search Incentives

Find Lincoln rebates, discount financing and loyalty incentives in your area.

See Incentives