Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
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By Rick Popely
November 22, 1999
Vehicle Overview Lincoln's front-wheel-drive luxury sedan is a carryover except for two new safety features, a child-seat anchor bracket in the rear seat and an emergency release inside the trunk that glows in the dark.
Continental's direct rival is the full-size Cadillac DeVille, which is redesigned for 2000. Continental is due for a makeover in 2002, though it is uncertain whether the next version will continue on the same traditional luxury path. Lincoln also serves its older clientele with the rear-drive Town Car, while the new LS rear-drive sedan is aimed at younger, import-oriented buyers.
Exterior Continental is nearly 209 inches long but rides a relatively modest 109-inch wheelbase (same as the Buick Century). When Lincoln redesigned the Continental for 1995, it hoped the more contemporary look would attract younger buyers. That hasn't been the case, and sales have declined since.
Interior Front bucket seats are standard, but a bench seat is a no-cost option that gives the Continental traditional six-passenger seating. However, Continental isn't wide enough to fit three across without cramping everyone's style. The 18-cubic-foot trunk is big enough to hold a foursome's golf clubs, and a low liftover makes loading and unloading easier.
Under the Hood Continental comes with a 4.6-liter V-8 engine with 275 horsepower, matching the specs of the DeVille's base engine. The V-8 teams with a four-speed automatic transmission. Standard traction control helps get the power to the pavement, and standard anti-lock brakes help corral those 275 horses.
Technology abounds in the Continental. Run-flat tires and a satellite cellular-based emergency service (called RESCU) are optional. Also available is the Driver Select System, which adjusts steering and suspension firmness to three levels.