Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 8
By Larry Printz
The Morning Call and Mcall.com
January 17, 1998
The '70s are back. And not just in pop culture. Take a look at what boomers are driving these days. The generation raised on imports that sipped fuel, who swore they'd never drive the two-ton station wagons that gobble fuel, are now
driving two-ton four-wheel-drive wagons that gobble fuel. So much for not becoming your parents. Oh sure, today's sport utility vehicles don't have fake wood-grain siding. Instead, they sport lots of cladding, chrome and running boards (ask your
grandparents about this new idea.) Of course, after cruising in the cushy Lincoln Navigator, you can see why Baby Boomers are embracing these leviathans. It's for the same reason their parents bought wagons with names like the Royal Colony Park
Kingswood Estate Cruisemaster Brougham. They're comfy, powerful and can hold lots of stuff. The Navigator is Lincoln's attempt at doing what Lexus did with its LX450 (basically, a gussied-up Toyota Land Cruiser). They took the freshly minted
Ford Expedition and sent it out to a health spa. The result is the luxurious Lincoln Navigator, a bizarre mutation of luxury in a field of "luxury" trucks as bizarre as any '50s tail-finned creation. This is not to say Navigator's ugly -- quite the
opposite. It's quite elegant for a two-ton 4x4, Arnold in a tuxedo. It's very '90s, as tail fins are very '50s. But rather than say fun, this vehicle and others of its ilk bespeak the paranoia that infiltrates the '90s. First, the Lincoln comes with
a ground clearance only slightly lower than the tree house you had as a kid. The load-leveling suspension lowers an inch when the ignition is switched off to aid getting out. The doors lock automatically when shifting into drive to keep unwanted intruders
out. The optional shift-on-the-fly4x4 drivetrain, dubbed "Control Trac," has four modes: rear-drive, automatic all-wheel drive, four-wheel-drive high and 4-wheel drive low to help the paranoid get through the awful winter weather that our parents
battled with a rear-drive car and bags of sand in the trunk. Of course, the invincible feeling of being perched on high and a 4WD drivetrain doesn't prevent you from accidents. So Lincoln thoughtfully provides airbags, four-wheel anti-lock disc
brakes and an anti-theft system. Once your nerves are soothed, you can start up the 5.4-litre single-overhead-cam V8. With 230 horsepower and 325 pound-feet of torque, this sophisticated power plant will move you forward and the gas gauge backwards.
(According to the EPA, it depletes the world's oil supply at a rate of 13 mpg city,17 mpg highway. Test mileage was a horrific 13.5.) Only your parents Kingswood Estate wagon was thirstier. But this is a serious truck, probably more truck than most
owners will ever use. The maximum tow-rating is 8,000 pounds with the 4x2 set-up, 7,700 with the 4x4. There are even tow hooks up front, although it would take an awfully BIG vehicle to p
ull this truck out of the bog. The handling is quiet and smooth for a big 4x4, but not as cushy as your parents gas hog. But this one doesn't bound and dip like their vehicle, either. The steering is light but accurate, making Navigator easier to
handle than its size suggests. But don't expect much road feel. The interior is worthy of the gargantuan Lincoln grille that it wears up front. With a special sound insulation package and18-ounce carpet, this is a quiet way to carry yourself to your
destination. The instrument panel contains complete instrumentation, including battery and oil pressure gauges. In addition to the plethora of cup-holders, there's an extra power point up front. Unlike lesser trucks in the Ford family, there's a
small tree's worth of wood decorating the dash and the awesome Jaguar-like steering wheel. Also decorating the steering wheel are cruise control buttons, and duplicate controls for the audio system and climate control, both a far r
ach for most people. Of course, a small herd of cattle were slaughtered to make some mighty comfortable seats. They have good support over long trips. The middle row features two captains chairs separated by a console with cupholders and lots of
storage. Stepping to the rear seat (literally, since there are two small steps up) gives rear passengers a theater-like view, although head-room is tight. If all this isn't enough to satisfy your hedonistic cravings, try out the full complement of
luxury gear that's typical for this class, like automatic climate control, 290-watt audio system with 6-CD changer, power everything, auto-dimming rearview mirror, memory seats and power sunroof among the optional goodies. What this Lincoln lacks may
surprise you: There's no heated-seat option, odd for a vehicle meant for colder climes. There's also no separate temperature control for the front seat passenger, a common option these days in the luxury wars. With 30,000 Navigators ready to navigate
the nation's highways, Lincoln is selling everyone it can produce -- this is the hot truck to have. But I wonder, if the weather is so bad that you need one, maybe you shouldn't go out at all. But that's my parents talking. 1998 LINCOLN
NAVIGATOR 4X4 Standard: 5.4-liter single-overhead-cam V8 engine, 4-speed electronic automatic transmission, power speed sensitive steering, power 4-wheel-disc brakes with anti-lock, second row leather bucket seats, fog lamps, luggage rack, tow hooks,
trailer towing package, color-keyed power heated mirrors, intermittent rear wiper, premium AM/FM/cassette stereo system, cast aluminum wheels, P245/ 75R16 tires, load leveling suspension, 3.73 axle ratio, dual airbags, automatic climate control, automatic
headlamps, front and center row console, 8 cupholders, floor mats, keyless entry, memory seating, cruise control, illuminated visor vanity mirrors. Options: Skid plate package, auxiliary climate controls, electrochromatic rearview mirror, 6-CD changer,
290-watt audio system. Lincoln Navigator 4x4 for 1988 comes with all the luxury features one could imagine. Base price: $42,660 As tested: $45,170