Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
October 29, 1995
Call it Ivory soap because the Town Car floats. This is one of the last of the big boats, a massive six-passenger luxurycar whose suspension system is designed to cushion all occupants from theslightest imperfection in
the roadway. As a result, however, when entering the interstate, you swing wide and leansharply and feel as if you are riding on the sidewalls. This is not a car to be driven aggressively, unless your definition ofaggressive is 75 m.p.h. in a
straight line between Chicago and Detroit onInterstate Highway 94. The Town Car is meant for lap-of-luxury motoring, the traditional soft,cushy approach to travel. You'll arrive as fresh as when you left. Just beprepared for a rather sterile,
uneventful trip. You want to leave I-94 and take some twisting, bending roads with a seriesof hills for a taste of adventure? You'll wish you had taken a CadillacDeVille. This is a car of choice for the folks who have labored long and hard
intheir careers and now want to be pampered. The Town Car is powered by a 4.6-liter, 210-h.p. V-8 that's sufficientlypowerful and quiet. No traveling at the back of the pack. Some noteworthy features include fuel-filler door and deck-lid
releasebuttons (with deck-lid lock) in the driver's door alongside the heated seatcontrol. The fuel gauge has an arrow pointing to the side of the fuel-fillerdoor, and the trunk will handle a week's supply of luggage or several sets ofgolf clubs.
One major gripe: If you lower the windows and open the sunroof, be preparedto dial the radio volume as high as it goes. We tested the 1996 Signature Series Town Car, which starts at $39,350. Inaddition to those items noted, standard equipment
includes dual air bags,16-inch all-season tires, color-keyed bumpers and bodyside moldings, dualpower mirrors, dual fold up/down center armrests with pre-wiring for acellular phone, digital clock, dual cupholders, AM/FM stereo with cassette,power seats
with memory settings, automatic temperature control, power brakeswith four-wheel ABS, power steering, rear-window defroster, delayed accessorypower so you can power up/down the windows after the ignition is off, tintedglass, remote keyless entry, power
door locks, speed control, tilt steeringand power windows. Our test car added a $2,925 touring suspension package that includestraction assist, power moonroof, JBL sound system and automatic dimmingrearview mirror. Other options included heated
seats at $290, a full-sizespare tire at $220, leather seats at $570 and a trunk-mounted compact discchanger at $815. With a $640 freight charge and a $1,100 discount on thetouring package, the Town Car stickered at $43,710.