Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Jim Mateja
March 6, 1994
Nice car. Spacious. The 2.5-liter, 24-valve, 164-h.p., V-6 is peppy and the 5-speed manual is smooth shifting. The car is quiet overall, the 15-inch radials grip dry road well, the shoulder belts feature height adjustments in the pillars, and the fan
offers a nifty feature whereby you can direct heat tothe feet but cooler air to the face so you don't feel as if you are being microwaved after several miles of driving. While dual air bags are standard, ABS is an $800 option (standard in the ES).
Stiff price, but don't order a 626 without ABS, especially in the Snow Belt. And when you do, let the Mazda folks know that $800 is a hefty price to pay when the rest of the industry is bringing ABS prices down. Base price: $18,700. Add $70 for
floor mats and $375 for freight.