Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 2
By Richard Truett
May 2, 1996
Mazda, once so close to becoming a major player in the U.S. market, is in a serious funk. Sales are in a tailspin - down 16 percent this year. And recently the Japanese automaker cut the slow-selling 323, 929, MX-3 and RX-7 from its lineup.
Ford, which just bought a controlling interest in Mazda, has dispatched a cadre of executives to Japan to try and sort out the mess. Because Mazda builds so few cars in North America, it has been unable to shield itself against the plunging value
of the dollar. Only Mazda's MX-6 and 626 are built in the United States. All other Mazdas come from Japan, or in the case of the B-series pickups, are built by Ford and re-badged as Mazdas. Despite the company's having more problems than an algebra
book, the quality of Mazda's vehicles has not been affected by the corporate turmoil. I've recently tested two Mazdas, an MPV minivan and this week's 626 LX V-6. Both were excellent but somewhat pricey vehicles. If you don't mind paying a small
premium for a sporty well-equipped compact sedan, I suggest testing the 626 LX. It's a very credible alternative to the Honda Accord V-6, Toyota Camry and Nissan Maxima. PERFORMANCE, HANDLING Mazda's 626 is available with a 114-horsepower,
four-cylinder engine in DX and LX models and a 2.5-liter, 24-valve V-6 in LX V-6 and ES models. Our dark green test car sported the V-6, a double-overhead cam unit that delivers terrific performance and decent fuel economy. The V-6 makes 160
horsepower and provides snappy acceleration at low speeds and good power to pass slow traffic. It is a supremely smooth and quiet engine. Unfortunately, the automatic transmission connected to it doesn't offer the same refinement. The four-speed
automatic in our test car shifted roughly at times, such as when I slowed from 30 mph to 15 mph and then accelerated again. At other times the transmission hunted for the proper gear; sometimes it didn't know whether to shift up or down. I would like the
626 better with the five-speed manual. Not only would it be more fun to drive with a stick shift, but the five-speed would chop $800 from the price. I logged about 350 miles in the week I had the car. In the city, the 626 delivered 22 mpg gallon; on
the highway fuel mileage averaged 27 mpg. The 15-gallon fuel tank ensured long distances between fill-ups. The 626, which is outfitted with four-wheel independent suspension, is a comfortable and enjoyable car to drive. Expect a somewhat firm and
sporty ride. Though the 626 is no BMW, it can handle quick turns and fast cornering with a lot of poise. The power-assisted rack-and-pinion steering system is nicely weighted and has a very crisp feel. And the four-wheel anti-lock disc brakes do a nice
job of stopping the car quickly. However, if you drive over many moderate bumps in quick succession, you'll hear the suspension system make a slight thumping noise as the struts move up
and down. Also, road noise tends to find its way into the cabin during driving on coarsely paved roads. FIT AND FINISH Our test car struck me as a classy, upscale sedan. For 1996, Mazda has redesigned the 626's front to resemble its stylish
Millenia luxury car. The LX V-6 comes nicely equipped. The test car had an alarm system, a power sunroof, remote control door locks, power mirrors that are heated, power windows, cruise control and a power driver's seat. A CD player is about the only
accessory it did not have. Regardless of where you sit in the 626, you'll probably be very comfortable. There's plenty of room in the front and rear, and the seats offer generous padding and support. The rear seats slip and fold forward so that large
items can be stored in the car with the trunk closed. Speaking of the trunk, the 626 must have one of the largest trunks of any car in its class. And it's easy to load and unload items, because the trunk lid extends
to the bumper. The dash is cleanly designed and sensibly arranged, with the all buttons and switches easy to reach and use. Our test car had one minor but annoying problem: A loud creaking came from the area near where the driver's seat belt
connected to the side of the car. The 626 costs more than domestic competitors such as the Ford Contour, Mercury Mystique, Dodge Cirrus, Chrysler Stratus and Plymouth Breeze. However, if it is priced competitively against other foreign cars, such as
the Honda Accord V-6. Specifications: 1996 Mazda 626 VEHICLE LENGTH Overall 184.4 FRONT COMPARTMENT Headroom 38.2 Legroom 43.5 REAR COMPARTMENT
Headroom 37.2 Legroom 35.8 WARRANTY Three-year, 50,000-mile, no-deductible bumper-to-bumper warranty; five-year, unlimited mileage rust protection. MECHANICAL Drivetrain layout:
Transverse-mounted front engine/transaxle, front-wheel drive. Brakes: Power-assisted four-wheel disc with ABS. Engine: 160-horsepower, DOHC 2.5-liter V-6 with 24 valves. Transmission: Four-speed automatic.
OTHER MODELS DX $15,495 LX $17,695 ES $22,795 Truett's tip: Truett's tip: Mazda's 626 LX is a well-made midsize sedan that offers good performance and sporty handling.