Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Paul Dean
Los Angeles Times
June 30, 1989
With the Mazda Miata comes a re-entry to those wonder years when motoring was more feistiness and exhilaration than drudgery and indolent passage. Mechanically, Mazda insists, the new, bonsai sports car with its 16-valve engine and disc brakes
and thoughtful suspension certainly is no retrospective. Viscerally, though, this puckish two-seater is Lotus Elan by Triumph Spitfire out of MGB and an undeniable retrieval of the very best of some rather grand old days. That's when it was
safe and even a civic responsibility to pick up hitchhikers. Tops were removable because each dawn seemed to scrub the day clean, fresh air didn't come in lumps, and breakers weren't 43% crude oil. We waved and flashed our lights at fellow purists. A
driver's jollies came from quiet zip and discreet nimbleness, not the ponderous thunder and tugging of cast-iron horsepower. In those yesteryears, we drove sports cars, from PCH to the Adirondacks, stiff-armed like Stirling Moss and wearing funny
cloth caps like Innes Ireland. MG Midgets were converted to Weber carburetors, and so was everything else on wire wheels. There was no sound sweeter than the exhaust of an Austin-Healey--and no pain greater than leaving its twin pipes and the rear license
plate on anything higher than a speed bump. Debuts This Weekend In the Miata, which goes on sale Saturday, Mazda's pursuit of those precise moments and tiny details has been infinite. Even its $13,800 base price may be seen as a small shadow of
yesterday. At the company's product planning and research division in Irvine--where much of the Miata's early concept and styling studies were done--manager Bob Hall drove a Lotus Elan for months to dissect its heft and concept. At company
headquarters in Hiroshima, research engineer and project manager Toshihiko Hirai taped a 30-minute selection of exhaust notes in search of just the right pitch for the Miata's rasping alto. Someone remembered to drill holes in the Miata's gas pedal
recalling that era when it was known as an accelerator and doubled as a mud scraper. In the end, by George, they got it. As Hall said of the Miata he helped birth: "I see it as the first seriously emotional Japanese car. It was built on the
minimalist theory . . . as the least number of bits you can get the most fun from." Or as Hirai has noted: "It is like seeing your former lover 30 years later." Only he/she isn't bald with stretch marks. Here, indeed, is an old flame burning
brighter than yesterday because an automobile is one product where they do build them better than they used to. Whether today's buyer is in the market for retread lovers remains to be seen. Even if Mazda has built a better MG, industry statistics do
not imply that a path will be beaten to its door. The sports cars' share of the total U.S. market has dropped from 2.4% in 1986 to an estimated 1.2%
for this year. In the more financially accessible leagues of sport driving, the fun Fiero has gone. Mazda's RX-7 is expensive and the Alfa-Romeo is underpowered, overpriced and a 20-year-old design. Demand Increasing On the other hand, said
George McCabe, deputy general manager of Mazda Motor of America, as car prices and insurance premiums climb, the demand for peppier, inexpensive sport coupes has been increasing. "It is our belief that many of these sporty car buyers would prefer a
sports car if one was offered in their price range," he said. "But until today, no such animal existed." Today is upon us--and we grow back into an era we should never have grown out of in the first place. Here's a car that is as conventional
as black-and-white television. It is old-fashioned rear-wheel drive and the engine is mounted traditionally, north to south. The transmission is five-speed and manual. The Miata comes in basic red, plain white and o
dinary blue, and there's talk of pursuing habit (and the Lotus Elan) eve n harder with a version in near antediluvian British Racing Green. The Miata (archaic German for "prize") weighs about one ton--light enough to be responsive. The engine
(purloined from Mazda's 323) is comparatively pint-sized at 1.6 liters and 116 horsepower--but quick enough to be good clean fun without being hairy. The overall design is elemental by contrivance--and that's a very high form of sophistication. One
Mazda designer has seen the car as "rhythm with highlights, not the sharp edges of today . . . an animalistic form with a lot of light and shade controlled by highlights." To us lesser poets, well, it's cuter than puppy breath and the largest source
of sensory fun since Pirates of the Caribbean. All the fittings and fixtures on the aluminum-steel-plastic Miata--from headroom and seating support for 6-foot-plussers to arm rests and hand brake--are exactly where they should be. The
rack-and-pinion steering is light, the wheel small enough for feeding through the hands, and the ratio simply perfect for the warm reward of tight, quick roadwork. But that gearbox. To the young and unfortunate who never drove a Lotus 23, here's a
chance to grow up and find a legacy. The Miata's ratios are close and the throw is a scant 2 inches. Wind the car up, wrist the shifter well, find a symmetry with clutch and steering and you will discover the Zen that was Mazda's announced aim: the
oneness between horse and rider. Yet this horse, when wearing full options that could push its price to around $18,000, is a pretty cushy mount. Some riders may prefer to do without cruise control when controlling your own cruise is a large lump of
the lure. Power windows seem a compromise to the simplicity of the car. And unless one is prepared to motor with head sideways and one ear planted in the upholstery, headrest speakers have to be considered pure nonsense. Re-creating the past
of bugs-in-the-hairline motoring, however, can be a risky business. For many of those good old days contained about the same imbalance of memorable and the forgettable as do former military service and dead marriages. An Easy Operation
Austin-Healeys had stiff tonneaus with finger-cramping snaps and tops that took so long to raise they were set just as the rain stopped. But the Miata's tonneau and top are genuinely a two-minute, one-person, light-touch operation. MGs came
with side screens that existed only to divert local weather systems into the car. The Miata has real windows, gentle cranks and a sealing against frame and hood allowing casual chatter between pilot and passenger. Anything ever made in Abingdon,
Cheshunt or Birmingham was delivered with a down-draft, hot-box heater. Many a romance died for sports car drivers whose sneakers developed the waft of fine Stilton. But in
the Miata there are adjustable dash vents, upper and lower level controls and the apogee of self-indulgence--air conditioning for top-down days when the sun is baking your hair transplant. Yet despite the heightening state of the automotive arts,
some quirks of sports car motoring just cannot be factored from a design. The Miata suggests no counter to the neat and tailored who haven't forgotten how to say: "If we're going out to dinner in that thing, you'll have to put the top up." No
matter the wattage and woofage, the sound system has yet to be built that offers audibility against the real music of wind and exhaust note of an honest sports car. And these days it's just impossible to find the right funny cloth cap. 1990
Mazda MX-5 Miata The Good Effortless lowering/raising of ragtop and perfect wind proofing. Yesterday's charm, today's technology at minimal price. Driver air bag as standard equipment. Track
andling for road work. The Bad Miniature trunk. The Ugly Headlight flaps big enough to be air brakes. Cost Base: $13,800. As tested: $17,529. Engine Four cylinders, 1.6 liters, 16 valves developing 116 horsepower. Performance
0-60, as tested, 10 seconds. Top speed, as estimated by Road & Track magazine,116 m.p.h. Fuel economy, city-highway average, 27 m.p.g. Curb Weight 2,182 pounds.