Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 8
By Royal Ford
June 13, 1999
A SPECIAL EDITION OF A SPECIAL CAR -- THE FUN-LOVING MAZDA MIATA The tenets of most religions include at least two shared and powerful notions: rebirth and revelation. Welcome to the House of the Two-Seat Sports Coupe, whose flock declined
through the 1960s, '70s and '80s, but for whom rebirth and revelation came in 1989 at the Chicago Auto Show. For that is when Mazda introduced the Miata, and affordable, two-passenger ragtops became all the rage. Today, 10 years later, more than
500,000 Miatas have been produced (half of them for the US market), and auto manufacturers in Europe, America, and Japan continue to play catch-up in this nifty little niche market. That is because, down the decade, the Miata has proved to be just
what its builder promised it would be: affordable, reliable, and, most of all, fun. There are more than 30,000 members of the Miata Club of America. Web sites for Miata enthusiasts abound. Drive the Miata and you are reaching back in time to the old
days of feel-every-bit-of-the-road sports car touring: snapping through corners as you sit low in the seat, upshifting and downshifting to translate power into control and control into power, waving to other top-down enthusiasts as you meet them on the
road. It's like the old days and the best of the MGs -- without the shaky wiring of Lucas, Prince of Darkness. To commemorate the success of this little sports car, Miata has produced the 1999 Tenth Anniversary Edition, a sapphire blue coupe with a
light blue top and blue tonneau cover. It is easily recognized by Miata enthusiasts and will stay that way because only 7,500 of them will be produced -- 3,000 of which are for US sale. It has a lot of nice little touches that set it apart from the
1999 MX-5, but with the 140-horsepower engine at its heart, it is virtually the same automobile. The 1999 body style is more muscular looking than past Miatas. There is a pumped up look to the slightly bulging front fenders -- a look that continues
back through the door lines, which rise from door to curved rear fenders. The raised lip on the trailing edge of the trunk adds to the look. What the 10th anniversary edition has that the others don't is a six-speed transmission, a delightful and
snappy addition since the car has only 119 lbs./ft. of torque and the extra gears, particularly on the highway, keep it peppy moving through traffic. Fourth, fifth, and sixth, used judiciously while commuting in heavy, fast traffic on Interstate 93, are
a useful combo. Of course, straight-line commuting (with some traffic weave thrown in) is not the aim of most sports car manufacturers. Handling and corners are. This special edition is set up as one stiff car for this purpose. It has a Torsen
limited slip differential, Billstein shocks, a strut tower brace in the front for added stiffness, four-wheel double wishbone suspension, rack-and-pinion steering, and four-wheel disc br
akes. What this gives you is a stiff but sure ride. Rip into a corner and you feel its pull in a way you don't in, say, the BMW M Coupe. That is because nothing is being controlled by computer to make your drive easier. The driver defines the edge
in the Miata. Oversteer, understeer, too much gas, too much brake -- they are all up to you to fix. Discover, midway through the tight curve, that the road is not perfect -- a crack here, a bump there -- and you get that familiar hop, shake,
rattle, or skip you might remember from the old days. It's up to you to correct for it. All of which makes driving this car fun, and you can see why people are so attached to their Miatas. In the cockpit, all is simplicity. Five analog gauges
are packaged tightly behind the steering wheel. Wipers and lights are on stems jutting from the steering column. Sound system and heat controls are in the center of the dash. The special edition features two-tone leather and s
de seats, a high performance Bose music system, cruise control, power windows and door locks, power mirrors, and a power antenna. Because it's a collector car, a special badge on the driver's side front fender gives it a serial number and also its own
number among the 7,500 to be built. This car was number 1744. These 10th anniversary editions will surely find their place in the loyal congregation that is the cult of Miata, a gathering where Web sites offer essays and odes to the car and fictional
goddesses write of their Miata experiences; where kinks and complaints and tips are shared by Miata owners; where debates rage on color, engine power, and Miata etiquette. There is, for instance, a Save the Wave campaign that urges Miata owners to follow
two rules when encountering each other on the road: 1. Wave or flash headlights and 2. Smile. One of the more interesting debates on the Web is a debate over power. This is, after all, no rip the road, roaring little car. It is adequately powered and
fun and that is what it was meant to be. Yet the supercharger and turbocharger backers get their say, as do proponents of a rotary engine for the Miata. One Web poll found 11 percent backing turbo- or superchargers; nearly half supporting more power,
but only through normal aspiration. And significantly, a quarter said, ``Leave it alone.'' ``If you want more power, get a different car,'' wrote one respondent. `` '99 Mazdas rock, right out of the box,'' chimed another. ``It's not about
power; it's about fun,'' concluded a third. And that is a conclusion I agree with. This car was designed to be a bit of a throwback (with modern reliability thrown in) and the manufacturer ought to keep it that way. There are plenty of aftermarket
solutions for those who want more kick to their Miata, and any move by the manufacturer to significantly pep up this car would surely result in a much higher cost than the $20,000 base for the regular 1999 Miata. The 10th anniversary edition, for
instance, is $8,000 higher than that, and a more powerful engine would not only add to the cost, but so would the costs of the upgraded suspension that would be needed to handle the extra power. Nice touches: -- I've never seen a manual
convertible top that is so simple (two quick clicks, no pulling and tugging) to put up and down. -- The die-cast model of your special edition Miata, the key ring, and the his-and-hers 10th anniversary Miata Seiko watches that come with this
limited edition. Annoyances: -- I know it's limited and will be snapped up by collectors, but $28,000-plus is getting away from the original purpose of the Miata. -- The rattling that the convertible top makes once it is stored
behind the rear seats. SIDEBAR: The numbers Base price: $26,875 Price as tested: $28,375 Horsepower/Torque: 140 hp/119 lbs.-ft. Wheelbase/Overall length:
89.2 inches/155.3 inches Width/Height: 66 inches/48.4 inches Curb weight: 2,299 lbs. Seating: 2 passengers SOURCE: Manufacturer