Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Jim Mateja
September 27, 1993
We'll buy the "roses are red, violets are blue" routine, but a raspberry-colored Mazda? For 1993 Mazda came up with a limited-edition subcompact MX-3 SE, a car thesize of the Ford Escort, with a 1.8-liter, 24-valve, 130-horsepower V-6 under the hood
that is teamed with a five-speed manual transmission. Then Mazda painted the package purple, er, make that raspberry metallic. With the 130-horsepower V-6, the MX-3 shouts when it wants to, but it doesn't scream, as evidenced by the mileage rating
of 23 m.p.g. city/28 highway. Four-wheel independent suspension, power steering and 15-inch high-performance radial tires contribute to above-average ride and handling. Two drawbacks: no air bags and no anti-lock brakes. Base price:
$16,455. Optional air conditioning runs a hefty $830.