Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 3
By George Moore
November 27, 1994
Mazda Motors of America must have been doing something right for its past 25 years on the American market.For 1995, the Japanese automaker has redesigned and re-engineered its Protege, the company's best-selling model in the United States.The
Protege is classified as a compact sedan, but Mazda says it features interior volume equal to the much- larger Infiniti Q45. The company also includes a host of items normally found in more expensive midsized vehicles.Mazda tends to identify its
Protege with its luxury Mazda Millenia. It doesn't attempt to make comparisons to the Millenia's larger specifications, but to a design philosophy that produces quality, engineered innovation and styling distinctiveness."This definitely is a sleeper
in the automobile industry," said Ron Vanags, general sales manager for Speedway Volkswagen-Mazda. "All you have to do is look at it to see that you get more bang for the buck."The engineering in the three models offered -- DX, LX and ES -- is state
of the art.The cars are fairy light, ranging from 2,385 pounds for a DX with a manual five-speed to 2,617 pounds for an upscale ES with an automatic transmission. The engines also are fairly small.Two powerplants are offered. One is a 1.5- liter
(91-cubic-inch) four-cylinder available in DX and LX sedans. A larger 1.8-liter (112-cubic-inch) engine powers the ES.While these engines don't exactly fall in the muscle-car category, power output is enhanced by dual overhead cams and four valves per
cylinder in both motors.For reasons known mainly to Mazda, the 1.8 isn't available in a DX or LX, and that's unfortunate. The lightest DX with the 1.8's 122 horsepower hooked to a manual five-speed would be an interesting set of wheels, especially
since this motor is in Mazda's Miata sports car.A key element for the Protege is a process called OptiSpace Design, which goes a step further than the highly touted cabin-forward design. It encompasses all aspects of styling, interior spaciousness,
packaging, engine compartment, vehicle safety and the functionality of space within the vehicle.QThe styling obviously is aerodynamically driven, with a low, sloping nose, steeply raked windshield, arching roof line and short rear deck.The
extended, curved roof line serves a number of purposes. It adds front and rear seat headroom, gives rear passengers more room and improves the aerodynamics of the sedan.The Protege's interior designers had their computers in high gear in creating
maximum room and safety. In addition to dual air bags, interior trim pieces were designed to be concave wherever possible.As an example, the concave inside panels of the doors add to the interior width. An instrument panel that features a clean design
for easy functionality has been sculpted for forward spaciousness. And the cowl point has been moved forward to add more room to the front of the cabin.One of the more concerted efforts on the part of all automobile manufacturers to
day is to make the body stiffer. Via extensive computer modeling and simulations, Mazda has created a body that for its weight has the highest bending and torsional rigidity of any vehicle in its class.The 1995 Protege's body is 1.9 times more rigid
in bending than its predecessor, and is 1.5 times more rigid in torsion.This presents a solid platform for an improved suspension system with the rear modified for better road holding and comfort. The rear lateral links of the suspension have been
extended almost to the center line of the car, and the rear stabilizer bar now is mounted with ball joints rather than the previous rubber bushings.Coupled with a speed-sensitive power-steering unit, the front-drive four-door with its moderately short
wheelbase takes on the handling attributes of a sports car.The demographics of Protege buyers indicate a rather wide age spread of between20 and 45."We're finding about 50 percent of our buyers are female," Vanags said. "The y are educ
ated professional types who are drawn to the features of the car. It has the look and feel of a much larger automobile."Mazda has a base price spread of $11,995 for a DX with a five-speed to $16,145 for the ES with a manual transmission. A four-speed
automatic adds $800."The LX is the most popular seller," Vanags said, "with the choice of manual or automatic split just about 50/50." 1995 Mazda Protege DX Base price: $11,995Type: Front-engine, front-drive, five-passenger compact sedanEngine:
1.5 liters, DOHC in-line 4, 16 valves, fuel-injected, 92horsepower, 96 foot-pounds of torqueTransmission: Five-speed manualWidth: 67.3 pounds.Wheelbase: 102.6 inchesLength: 174.8 inchesOptions: Air conditioning, AM/FM ETR stereo with cassette, discplayer,
automatic transmission, keyless entry, alarm system, alloywheels, trim rings, wheel locks, rear deck spoiler, engine blockheater, floor mats.