Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 3
By George Moore
March 16, 1997
It has been said that "Good things come in small packages." Whoever coined that phrase could well have been thinking of the 1997 Mazda Protege.As an award-winning compact sport sedan with previous models, the '97 Protege advances with new styling and
a revised interior designed to be even more user friendly than in the past.As Mazda's zippy little four-door, the Protege combines high-tech power with front-wheel drive and excellent handling to put a fresh face on small-car motoring.Generally,
the bane of compacts has been a lack of interior room, but interior spaciousness has long been the hallmark of the Protege line.The term used to describe the interior of the Protege is "OptiSpace," a word coined by Mazda designers who created a
vehicle with driving and riding comfort in mind.With 95.5 cubic feet of interior room, Mazda says that its sedan is he roomiest vehicle in its class. The Protege also offers one of the largest trunks in its class, an impressive 13.1 cubic
feet.These specifications translate into 42.2 inches of front-seat leg room, the equivalent of some mid-sized cars. The 35.6 inches of leg room in the rear obviously is more restrictive, but is the equivalent of sedans standing on a 102.6-inch
wheelbase.With the exception of trim differences, styling for the entry level DX, midstream LX, and upscale ES models is basically the same. The primary new styling is at the front, with revised front bumpers, fenders, grille and headlights being
featured."It looks a lot more like a (Mazda) 626 than it previously did," said Ron Vanags, general manager of Speedway Mazda. "It offers just about everything people want in a compact car."On balance, it's a smooth-looking little sedan that came
out well without sacrificing interior room. The Protege's stylists have done a lot with 174.8 inches of overall length.Designers doted on driver convenience for the interior, with better located controls. Cockpit layout is basic for a five-passenger
sedan, with a console dividing the two front seats.A new instrument panel includes an 8,000-rpm tachometer that is standard on the LX and ES models. It's not available in the DX, which probably is just as well because anyone contemplating turning
these Protege engines 8,000 is as brave as they come.Mazda is another one of those manufacturers who offers two different types of motors to fit particular models. Offered is a Type Z5D motor that is a 1.5-liter (90.8- cubic inch) double-overhead cam
16 valve four-cylinder powerplant. The second engine is a BPD 1.8-liter DOHC 16-valve 4.Both these four-bangers are high tech in that they feature four valves per cylinders and multipoint electronic fuel injection. An interesting facet is that they
both have mechanical lifters for the valves, a system that is more accommodating to tachometer redline limits.Hydraulic lifters can pump up at extreme engine speeds and let the valves float. They are, however, self-adjusting; mechanicals are n
ot.The Z5D engine is shared by the DX and LX sedans, while the larger BPD motor is the exclusive province of the ES model.Both these engines are technical illustrations of the power advantage gained by flowing more air and fuel through four valves
per cylinder rather than two valves. The 90.8-cubic-inch Z5D motor is rated at 92-horsepower, just a tick above the performance benchmark of 1-horsepower per cubic inch.The BPD 1.8 is more impressive, as 122-horsepower is extracted from 112.2 cubic
inches of displacement. Also this motor appears to be able to stand a little higher engine speed, as it is redlined at 7,000 rpm versus 6,500 for the 1.5- liter.The standard powertrain is a five-speed manual transmission. A four-speed automatic is
optional at $800 across the line.Customer choice of transmissions is split about 50/50, according to Vanags."The five-speeds seem to be p referred by a bit more sportier type of driver," he said.The '97 Protege's suspension remains it
s proven MacPherson strut layout with a stabilizer bar in front and Mazda's Twin Trapezoidal Link design in the rear. The ES model adds a rear stabilizer bar for flatter cornering.The Protege's price structure provides the basis for economical
motoring, as the base on a DX is $12,145. An LX, which is the most popular selling model, comes in at $13,545, and the ES at $15,295.