Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 3
By Jim Mateja
July 27, 1992
Do you have money to burn-literally? Then take $82,015 and give the 400SE, one of five new Mercedes-Benzsedans for 1992, a look. It is excessive, to be sure, but how many other cars come with a first-aid kit complete with insect ointment;
dual mirrors in the roof, for use byrear-seat passengers; a trunk lid in which the handle pops out when opened to help you lift it and slips back into its recess out of sight when the trunk isclosed; dual glove boxes equipped with a cupholder and a pen
or eyebrow-pencil holder; armrests that open to provide a storage compartment and ahandle to help close the door; a power tilt steering wheel; a 100,000-mileodometer; headlight washers and wipers; safety belts with an adjustment toprevent tight fit
against the chin or neck; driver- and passenger-side airbags complete with lower-dash knee bolsters to prevent submarining under the dash in the event of a collision; anti-lock brakes; traction control; and asuspension tough enough to tow a boat but
soft enough to lull rear-seatpassengers to sleep. Base price is $77,900, but $1,200 for the CD player, $2,565 for tractioncontrol and $350 for freight bring the sticker to $82,015. About the only other drawback is that the 4.2-liter,
32-valve, 282-horsepower V-8 is rated at 13 miles per gallon city/17 highway, which addsa $2,600 gas-guzzler tax to the $82,015. And unless a friendly dealerdiscounts the car dramatically, be prepared to pay a 10 percent luxury tax-about $5,000-on the
amount the transaction exceeds $30,000. With sales tax,the price will be more than $90,000. The 400SE obviously isn`t for everybody.