Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 8
By Richard Truett
September 12, 1996
You can credit Acura, Lexus and Infiniti for the stunning rebirth of Mercedes-Benz. The German automaker got caught with its lederhosen down when those Japanese luxury brands first entered the market in the mid- and late '80s. Then, when the
recession of the early '90s hit, Acura, Lexus and Infiniti cars posted strong sales, while Mercedes and nearly all other European luxury brands faltered. The Japanese cars were lighter and quicker. They came with more user-friendly features; they had
higher quality, and they were less expensive than most of the European competition. Mercedes-Benz, a company not known for acting quickly, began losing enormous sums of money. Its heavy, stodgy-looking cars were expensive gas guzzlers that weren't
much fun to drive. Then Mercedes saw the light. In 1994, Mercedes began building cars such as the C-Class, which were lighter, faster and less expensive than the cars they replaced. But the small C-Class sedans were only a portent of things to
come. The stylish E-Class series of sedans, which came out late last year, has proven to be a watershed event in Mercedes history. The E320, E300 Diesel and this week's test car, the E420, have led Mercedes-Benz to double-digit sales increases
this year. The German automaker is racking up some of the highest sales figures in the company's 100-year history. Mercedes' strong performance comes at a time when the luxury car segment of the market is stagnant. Lincoln is struggling; Cadillac is
holding its ground, and Acura and Lexus are fading. The new E420 and its siblings far more exciting and better-looking than any Mercedes sedans of recent vintage. And now they cost less than most of the imported competition. For Mercedes, things
only get better from here. This fall, the new $40,000 SLK roadster hits the street. Then in about a year, Mercedes' American-built sport-utility vehicle goes on sale. PERFORMANCE, HANDLING Mercedes-Benz wasn't the first on the block with a super
high-tech 32-valve, double-overhead cam V-8. But it may be best of its kind. The 275-horsepower, 4.2-liter V-8 in the E420 delivers a seamless stream of power. Unlike the V-8 engine in the Lexus LS400 - which can lull you to sleep with its
refrigerator-motorlike blandness - the E420's engine has a real personality. It's quiet when you accelerate normally, but mash the gas pedal into the carpet and you'll hear a soft symphony of wonderful mechanical noises as the rpms build. Mercedes
says the E420 can bolt to 60 mph in just 6.7 seconds. That's sports-car performance. The E420 comes with a computerized five-speed automatic transmission that memorizes the habits of the driver and programs the shifts accordingly. Drive the E420
with a heavy foot and the transmission will shift more crisply for slightly better acceleration. If you drive the car easily, the shifts are virtually imperceptible. No longer does
the driver have to flick a switch on the console from ''normal'' to ''sport'' as you do on other luxury cars. One trait of the transmission isn't so wonderful. If the E420 is rolling backward slightly when you shift into drive, it will shudder very
rudely. The driver must stop completely when changing from reverse to drive. Mercedes has designed the slotted shifter gate so that, without even looking, the driver can move the lever from fifth gear into third for a quick blast of power. Our
test car required expensive premium unleaded fuel but used it at a reasonable rate for a large mid-size luxury/sports sedan. In the city with the air conditioner running, the E420 returned 17 miles per gallon. On the highway it delivered a solid 24 mpg.
The E420's graceful handling traits may be the benchmark for all luxury sedans. Willingly and without fuss, the E420 performs anything you ask of it. There are very few sedans that so deftly blend the elements of sporty h
ndling and luxury-car smoothness as well as the E420. Driven normally, the E420 is a smooth, quiet and solid luxury sedan. It doesn't need a super-stiff, spine-cracking suspension to handle the demands of an enthusiastic driver. Driven aggressively,
the E420 will slice through the sharpest curves on any road short of a race course. Underneath the E420, Mercedes engineers made a radical break with the past. They replaced the recirculating ball system with power-assisted rack-and-pinion steering.
The old suspension was replaced by modern double wishbone front system. Those improvements give the car an agile, athletic, lighter and more nimble feel than some of the heavy old sedans Mercedes used to build. The E420's beautifully styled body dips
gently as the car drives over uneven pavement, such as a brick road. The driver and passengers don't feel much of the action of the suspension system, which is attached to the stiffest body Mercedes has ever built. I was amazed at how sharply - 37.1
feet - the E420 can turn a circle. This must be the best turning radius in its class, or close to it. You appreciate that maneuverability when you need to make a U-turn on a narrow road or angle into a parking space in a crowded lot. The four-wheel
power-assisted disc brakes and traction control worked well. FIT AND FINISH The E420's performance is only part of the car's value story. Another part is what you get for your money in comparison to other luxury cars, such as the Lexus LS400
and Cadillac Seville. When it comes to safety equipment, no car matches the E420, which is outfitted with four air bags, anti-lock brakes and a two traction control systems. One traction system, ASR (anti-slip control) prevents the wheels from
spinning on slick roads. The other, ESP (electronic stability program) senses if the car is going in a direction other than it is being steered. For instance, if the E420 begins to fishtail, acomputer will apply one of the car's left or right side brakes.
This enables the driver to remain in control. As far as equipment goes, the E420 has all the goodies: power memory seats, cruise control, an electric sunroof, built-in CD changer, dual zone fully automatic air conditioner and much more. The seats
are another big improvement. They're a bit softer than some of the rock-hard perches of previous models. Our test car was assembled perfectly. And even though it is hard to call any luxury car priced at about $50,000 a bargain or a tremendous value,
the E420's styling, performance, safety equipment, quality, features and expected long life, leave you feeling as if you got more than your money's worth. This is one of the best all-around cars I've tested in 1996. Specifications:
Base price: $49,900 Safety: Driver's and passenger's front and side air bags, side-impact protection, traction control, front
and rear crumple zones, anti-lock brakes Price as tested: $53,060 EPA rating: 18 mpg city/25 highway Incentives: None Truett's tip: The powerful Mercedes-Benz E420 is a handsome,
high-quality sporty luxury sedan that is packed with safety features, loaded with accessories and a thrill to drive.
Expert Reviews 1 of 8
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