Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 3 of 3
By Jim Mateja
October 27, 1996
When last we got behind the wheel of the Mercedes E420 (Cartalk, Nov. 12,1995), it was a pre-production model undergoing a shakeout for the April 1996introduction as a 1997.The only shake was during testing. The production model is solid--andloaded
with safety systems. There are dual front and side-impact air bags;four-wheel ABS; automatic slip reduction (ASR), which applies the brake to aslipping wheel and reduces engine power to maintain traction control; andelectronic stability program (ESP),
which uses multiple sensors to constantlymonitor vehicle yaw (lateral movement) as well as steering angle and lateralacceleration to automatically employ ABS and ASR to bring a vehicle undercontrol if it starts to spin or drift over a slippery surface.
All thosefeatures are designed to provide confidence regardless of driving conditions.In addition to the safety systems, the '97 E420 boasts a 4.2-liter,275-h.p., V-8 teamed with 5-speed automatic rated at 18 m.p.g. city/25 m.p.g.highway. The 4.2
offers more than ample power.A nice touch includes headlamps that automatically go on for 30 secondsafter you exit the car and close the door to help light your way into thehouse. Obviously, the lights are meant to keep strangers at a distance,
too.You'll also appreciate an air-conditioner duct in the center consolestorage compartment to keep candy bars from melting or the pop can cool onyour trip, and a first-aid kit that slips out of the rear seat armrest.Base price: $49,900. Add
$1,090 for a power glass sunroof, $1,495 forintegrated mobile phone and CD changer and $595 for freight.