Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
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GREATEST CAR ON THE PLANET
by Robert Lam from | October 23, 2013
I got to drive the new Mercedes S-class, and it is truly amazing. Now I understand why this car is a legend. The ride is so smooth, the materials are so soft, the acceleration is superbly fast and effortless, everything is just PERFECT. The exterior is very beautiful, but my favorite part of this car is the gorgeous interior. The interior of the new S-class has to be the nicest interior I have ever seen, even better than Rolls-Royce and Bentley. And the new technology in the S-class is 10 years ahead of the competition. Mercedes has truly done it again, this car is a masterpiece.