Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Jim Mateja
August 23, 1993
We test-drove the 1993 Mercury Cougar XR7 ($14,855 base, $22,523 as tested)that's now on sale. However, we've also driven the 1994 Mercury Cougar with its new, 4.6-liter V-8, which soon will go on sale. Regardless of whether the '93 Cougar XR7's
5-liter V-8 was prone to power surges/hesitation or the four-speed automatic transmission was simply subject to an abnormal amount of upshifting and downshifting, it made us appreciate the '94 even more. The '94 Cougar's V-8 was finely tuned and
supersmooth in the preproduction model we tested in Dearborn, Mich. That '94 has so many other goodies that rather than focus on the '93, we'll save our Cougar comments for the '94 in a few weeks. The 4.6 is so nice, in fact, we'd probably contact a
dealer and geton the waiting list for the '94, which will have standard driver- and passenger-side air bags.