Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Rick Popely
November 24, 1999
Vehicle Overview Cougar is the "un-Mercury." It not only looks young and athletic, it performs that way, with a firm ride, youthful agility and commendable road grip.
Cougar is a front-wheel-drive sports coupe that arrived for 1999 as the first production model with Ford's new-edge styling, which features creases and crisp lines instead of curves and rounded shapes.
One of Cougar's missions is to attract new, younger buyers to the Mercury brand, and it apparently is succeeding. More than half of Cougar buyers had never been to a Lincoln Mercury dealership before, and a sizeable number are in their 20s and 30s.
Cougar uses the same basic architecture as the Mercury Mystique and similar Ford Contour. Mercury stopped building the Mystique in December 1999, and the Contour fades away at the end of the model year. Cougar, however, will remain in the lineup.
Mercury announced recently it will add a high-performance Cougar S model in the spring with a 200-horsepower V-6, a firmer suspension, 16-inch wheels and tires, leather upholstery and heated front seats.
Exterior Though the Cougar is related to the Mystique and Contour sedans, it shares no body panels with either. Its distinctive styling nearly hides the fact that it is a two-door hatchback instead of a coupe with a separate trunk. The front end features a small grille between the wraparound projector-beam headlamps and a large air intake below the bumper.
Interior Cougar holds four passengers, with a pair of front buckets and a rear seat shaped for two people. The rear seat is split 50/50 and folds for extra cargo space, with releases for the seatbacks accessed from the rear of the vehicle. The dashboard has attractive white-on-gray gauges that are well lit and easy to read at night.
Under the Hood The same engine lineup found in the Mystique is available here. Base engine is a 125-horsepower, 2.0-liter four-cylinder. A 2.5-liter V-6 with 170 horsepower is optional, and both engines team with a manual or automatic transmission.