Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
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Expert Reviews 1 of 2
By Kelsey Mays
February 13, 2009
Vehicle Overview Ford restyled its midsize sedans, the Ford Fusion and Mercury Milan, for 2010. Underneath its unique styling, the Milan is virtually identical to its Blue Oval sibling. Both cars receive more standard safety features, revamped four- and six-cylinder drivetrains and sleeker styling for 2010. Mercury expects highway gas mileage for the Milan to beat that of the Toyota Camry and Honda Accord.
Trim levels include the base Milan and uplevel Milan Premier; all-wheel drive is optional. There's also a Milan Hybrid that's covered separately in the Cars.com Research section.
Exterior While the Fusion's new face looks appreciably different from its predecessor's, the Milan's styling changes are less noticeable. Its taillights are narrower and taller, and Mercury's waterfall grille now has rounder edges. The lower bumper carries a single-frame air dam rather than the previous three-piece cutout, while the car's tail has relatively fewer changes.
Base models have 16-inch alloy wheels — impressive, considering most family cars' base trims wear steel wheels with plastic covers. The Milan Premier has 17-inch alloy wheels.
At 189 inches long, the Milan is about the same size as a Camry or Nissan Altima. The Chevrolet Malibu and Accord are a few inches longer.
Interior The Milan's cabin doesn't go for the oddball, as its dome-and-dash routine emulates a lot of other interiors out there. All models have a leather-wrapped steering wheel with audio and cruise controls; options include a backup camera, heated leather upholstery and Ford's latest-generation navigation system with Sirius' Travel Link service. Travel Link can find everything from movie times to nearby gas stations, and even includes regularly updated fuel prices. The optional automatic climate control now has two zones, rather than last year's single-zone system. Uplevel audio options include a 12-speaker, 390-watt Sony stereo.
Mercury says it revised the Milan's seats for better overall comfort. A 60/40-split folding backseat is standard, and the fold-flat front-passenger seat allows for cargo up to 9 feet long.
Under the Hood A 175-horsepower, 2.5-liter four-cylinder replaces last year's 2.3-liter engine; it works with a six-speed manual or six-speed automatic transmission. An optional 3.0-liter V-6 makes 240 hp and is available only with the six-speed automatic; at least for now, the Fusion's optional 3.5-liter V-6 won't be offered in the Milan.
Safety In addition to the required frontal airbags, the Milan includes side-impact airbags for the front seats and side curtain airbags for both rows. Four-wheel-disc antilock brakes, traction control and an electronic stability system are also standard. Two high-tech options — a Blind Spot Information System and Cross Traffic Alert — aim to warn drivers when a car is in their blind spot, as well as alert them of cross traffic when backing out of a parking spot.