Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
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Mechanics call it the Mercury MYSTAKE!!
by Rose Dawson-Titanic Fan from Columbus , OH. | September 23, 2011
I am a short 5'2" women and I keep hitting my head on the top of the door when I get inside. It runs terribly and idols rough. Mine has about 75,000 miles on it and has broken down twice in the last year. I have had to be towed home by AAA. 5 mechanics have looked at it and nobody can tell us what is wrong with it. It runs as if it has a ghost in the machine. Sometimes you drive it a long distance and it is fine. Other times you take it 3 miles and you think it will break down. DON'T BUY ONE. There is a reason why all 5 mechanics refered to it as a Mercury Mystake!!