Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 4
By George Moore
December 10, 1995
Not one to miss out on a good thing, the Lincoln- Mercury Division brings to market a 1996 model that fundamentally is the counterpart of the Ford Taurus.The car is the 1996 Mercury Sable. Even though the sedan and station wagon have been given a
major redesign, the Sable is not a carbon copy of its sibling from the Ford Division.The new Lincoln-Mercury Division's Sable sedan is a little bit bigger and the wagon is fractionally smaller than the Taurus. The Sable sedan also bears a more
traditional rear window.Major mechanical components of the two nameplates -- engine, drive train, suspension systems -- are virtually identical."We go head-to-head with the Taurus," said Jeff Roush, general manager of Tom Roush
Lincoln-Mercury-Mazda. "But the interior trim is a little better and there is a little more standard equipment. They are close enough in price that you might as well go first class."Specification-wise, the Sable sedan at 199.7 inches long is 2.2
inches longer than the Taurus model. In wagon form, it is half an inch shorter.Sable also has fractionally more headroom and is lighter than the Taurus: 3,368 pounds for the sedan and 3,536 for the wagon.The Sable adopts Ford Motor Co.'s oval
insignia theme, a traditional badge shape that dates back to the days of company founder Henry Ford. For the exterior, the lights have the famed Ford oval configuration. Interior styling motifs are highlighted by an oval-shaped control panel, instrument
panel, transmission shifter quadrant and door handle recesses.The exterior appearance of the new Sable confirms the car's adherence to aerodynamic shapes that buffer wind noise as well as improved fuel consumption.Like the daring young man on the
flying trapeze, the car flies through the air with the greatest of ease. Put this down to a low coefficient of drag of 0.32.The speed at which it goes through the air is relative to what 3.0-liter (181-cubic-inch) V-6 is under the hood. Two version
are available, a push rod/rocker arm, two-valves- per-cylinder Vulcan V-6 good for 145-horsepower, or an upstream Duratec V-6 that carries four overhead cams and four valves per cylinder.The Duratec rocket puts out 200 horsepower, and you don't have
to be a mechanical engineering graduate of MIT to figure out that's better than the performance benchmark of 1 horsepower per cubic inch.Generally speaking, the flip side to these power numbers are that, when you have those horses, you have to feed
them. However, the two engines of this Sable have the same city/highway fuel consumption numbers, 20 miles per gallon city, 29 highway."The Duratec V-6 is what is going to be of most interest to our customers," Roush said. "It makes a real performance
car out of the Sable and gets it on down the road."The new Sable dotes on a body that is far stronger and structurally more rigid than the previous model. Torsional rigidity is up by 87 percent, providing a smooth ride and quiet operation over virtu
ally all road surfaces.The rigidity of the body working in conjunction with independent wheel suspension and pinpoint accurate steering contribute to superior vehicle control.The Sable is available with either a five-passenger or six- passenger
layout. The five-seater utilizes the integrated, full-length center console. An innovative three-way center seating/storage system is a available to create six-seat capacity. The unique, patented center-front seating position can be converted to an arm
rest whenever there is no third front seat passenger.An added comfort feature for rear seat passengers are new floor ducts that provide fast and effective air flow through the climate control system. There also is a cabin air filter system that keeps
airborne dust and pollen from entering the passenger compartment.Available in GS or as a more upstream LS model, the base '96 Sables beginat $18,995 for the GS and $21,995 for the LS.