Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 2 of 8
By Larry Printz
The Morning Call and Mcall.com
November 16, 2003
As car-based, pseudo SUVs proliferate, so too do the names suggesting adventures in the great outdoors: Pilot, Highlander, Rendezvous, Escape and so on. Ironically, buyers of these vehicles rarely venture off-road and they live in subdivisions
that are gobbling up the acreage suitable for off-roading. But these vehicles aren't really meant to go off-road, being little more than minivans gussied up in the latest automotive fashion chic. So even if the new Mitsubishi Endeavor doesn't have a
name that suggests some far-off patch of wilderness, it does toe the line in delivering what this market expects. Styling is typically SUV, with some surprising Japanese origami-like angles thrown in for good measure. It's bold and different, hard to
accomplish in an ever-more crowded segment of the market. But overall, that's as much chance as Mitsubishi, the Japanese affiliate of Germany's DaimlerChrysler, takes with the Endeavor. The Galant-based Endeavor is a nice step-up vehicle from
the smaller, Lancer-based Mitsubishi Outlander. Both vehicles are more refined than the traditional SUV set up of the Montero and Montero Sport. There are three trim levels: base LS, mid-level XLS and the luxury-oriented Limited available in either
front-wheel-drive or all-wheel-drive. Mitsubishi provided an all-wheel-drive in Limited trim for reviewing. No matter which version you choose, there is exactly one driveline: a 3.8-liter, single-overhead-cam V-6 that yields 215 horsepower, less
than most competitors. Yet, it is more powerful than the V-6 that powers the Montero Sport. It proves up to the task without feeling underpowered. Still, it's less refined than its Japanese competitors and seems winded at highway speeds. Ride is
average for the class; handling is car-like. Steering is slow compared to a car, but it's just right for an SUV-like vehicle. The body leans predictably in corners and grip is excellent thanks to all-wheel-drive. The Endeavor has a very commodious
interior, that holds five passengers in comfort. The seats are a bit flat, but otherwise they proved acceptable. Mitsubishi tries for an industrial look, with a big, block design and metallic-like finishes, but the inexpensive plastics did little to
enhance the feel. The center of the dashboard houses a readout for time, temperature, compass heading and audio functions that resembles a poorly designed boombox. It's more flash than substance. Information that you would expect to find there, such as
fuel economy, is lacking. Another thing to consider is the vehicle's price. At almost $35,000, it's too bad that the Endeavor doesn't have features common in other vehicles at this price range, such as third-row seating, adjustable pedals,
traction control, steering-wheel-mounted audio controls and rear-seat air-bags. If you consider a Ford Explorer, you'll get all those features and
a higher towing capacity. But for some buyers, the Mitsubishi's unique style will be all the reason that's needed to purchase one. On that note, the Endeavor succeeds, even if its details disappoint.