Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 3
By Jim Mateja
May 24, 1998
All sport-utility vehicles are not created equal, and the 1998 MitsubishiMontero serves as proof. Styling is World War II-ish. Some TLC and a freshidea or two is sadly needed from the design staff. Montero is also
a tad plump (you feel it in the wheel, especially when youturn) and a weight loss would help the 16-m.p.g. city/19-m.p.g. highwaymileage rating with the standard 3.5-liter, 200-h.p. 24-valve V-6 teamed with4-speed automatic. On the plus side, you
get four-wheel-drive for the Snow Belt, seating forseven and a swing-open rear cargo door with spare tire attached that makes iteasier to load/unload groceries or luggage or kids. Base price: $33,530, but the vehicle tested added $2,787 for a
luxurypackage with premium sound system, stereo and cassette, leather seats, powersunroof and power driver's seat; $2,439 for a value package with floor mats,cargo net, roof rack, CD changer, woodgrain accents, keyless entry, spare-tirecover and wheel
locks; $1,110 for a premium package with adjustable shocks andchrome-plated alloy wheels; $774 for a cold-weather package with heatedseats/mirrors, headlamp washers and locking rear differential. Add $445 forfreight. Grand total--a lot of money.