Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Jim Flammang
April 7, 2004
Vehicle Overview Ardent sports-car fans are often surprised to discover that Morgan roadsters — which are direct descendants of the traditional British two-seaters of the distant past — can be purchased as 2004 models. After all, Morgan abandoned the U.S. market around 1970.
A revived Plus 8 roadster with a Land Rover 4.0-liter V-8 engine is priced at $75,487, plus $5,000 for shipping from England to the United States. In 2003, the revised instruments gained a distinct vintage appearance with cream-colored faces and dark brown lettering. Little has changed for the 2004 model year.
Exterior Even though the Plus 8’s basic appearance has been modernized, it’s surprisingly similar to the four-cylinder Plus 4 of the 1950s, which featured a long, louvered hood and a distinctive cowled radiator. Ash body framing is carefully crafted in the traditional manner atop a galvanized chassis. The body panels are made of steel and aluminum.
Adjustable shock absorbers are installed. Standard equipment includes a canvas-backed vinyl top, sliding sidescreens rather than roll-up windows, and a tonneau cover. Options include a hood belt, luggage rack, badge bar, extra running-board rubber and a carpeted chassis cross-member. External door handles are optional. Alloy wheels hold 15-inch tires. Center-lock cast-aluminum or chromed-wire wheels with 16-inch tires are available.
Interior Connolly leather upholsters the two bucket seats, and walnut veneer decorates the dashboard. The steering column has a rake adjustment. Several audio options, a leather-covered instrument panel and sport seats are available.
Morgans sold in the United States are modified with such changes as increased headroom and legroom and lengthened doors to aid entry and exit. In addition, the instrument panel is slightly recessed, the control stalks are modernized, and the windshield is electrically heated.
Under the Hood The 4.0-liter V-8 engine develops 188 horsepower and 232 pounds-feet of torque. It drives a five-speed-manual transmission.
Safety The Plus 8 is equipped with depowered front airbags for both occupants.
Driving Impressions No current production vehicle looks or feels remotely like a Morgan or recalls so much of the past. Peering through the windshield toward such an elongated hood is a unique experience. Getting in is a challenge, but leaning one’s arm on the upholstered upper sill of the rakishly low-cut door is a pleasure.
Even though the Plus 8 is cloaked in beautiful, old-style bodywork, it’s all modern underneath. The V-8 engine provides ample power, and it teams expertly with the clutch and easy-to-use gearbox. Turning the steering wheel for the first time lets the driver know that this car has direct steering, which requires substantial effort. The Plus 8 performs admirably even in around-town driving.
A genteel ride isn’t part of the experience, but the roadster isn’t nearly as punishing over harsh pavement as one might expect. The inside mirror blocks part of the view ahead, and the “flyaway” parking brake takes some practice before it’s used properly.