Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Jim Mateja
May 26, 1996
So much attention has been devoted to the redesign of the subcompact Escortat Ford and Saturn at General Motors that the Nissan Sentra has been invisible. We drove the 1996 GXE and probably the most impressive feature is
the line at the bottom of the window sticker that reads: "Total--$15,863" with air conditioning, AM/FM stereo with cassette, power locks and windows, cruise control, split fold down rear seats, power steering and dual air bags as standard. A very complete
package, except for a hefty $999 for ABS. The 1.6-liter, 16-valve 4-cylinder may be a bit short on power, but it's long on mileage--30 m.p.g. city/40 highway with standard 5-speed.