Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Warren Brown
February 21, 1999
They gave it gold paint and a pat on the roof. They bestowed honorifics: "Best Buy," "Time Honored" and "Valued." Then they kicked the Oldsmobile 88 off the assembly line. That was it. Kaput. Finished at 50. No pension. It's a new world at
General Motors Corp., which rolled out the first Olds 88 in 1949. The company now supports winners, drops has-beens. The 88 was a has-been, a former Champion of Bloat that couldn't stay afloat in a fast, new stream of lighter-weight, more attractive
family sedans and wagons. Read the numbers: Oldsmobile 88 sales fell 2 percent, to 65,877 last year from 67,190 sold in 1997. That's barely enough to support an annual one-shift production run in one U.S. auto plant. But both of those numbers are
severely anemic in comparison with the 409,422 Olds 88 cars GM sold in 1959, in the midst of an economic recession at that! With the economy booming and Olds 88 sales still sliding, GM had no choice. The company gave the car the boot. So I took one of
the last models out for a ride. What can I say? I'm that kind of guy. The test car was metallic gold in honor of the Olds 88's 50-year run. It had a tan leather-and-vinyl interior. It looked sleek, clean--its exterior unfettered by the massive chrome
that once adorned predecessor models, such as the 1958 Oldsmobile Super 88 Holiday sedan. There was some lower-body cladding on the test car, but it was in the body color--metallic gold plastic. Anyway, the Olds 88 had long stopped being the bloat
boat of its birth. It had changed from a rear-wheel-drive leviathan into a front-wheel-drive thing of almost reasonable proportions--albeit still large and heavy at 3,455 pounds. But it had traded in its once-flashy shell for conservative attire, the
automotive equivalent of a well-tailored gray flannel suit. In its way, the test car's design was modern, replete with a carefully scalloped oval instrument panel, digital gauges, flush-mounted headlamps and backlights, and unitized body construction
cushioned by lots of advanced sound-deadening materials. The interior, with split bench seats up front and a full bench in the rear, could accommodate six adults, five of them comfortably. There was wood-grain trim, of course, but it was tasteful
stuff that truly mimicked real wood. Gone was the famed Rocket V-8 engine that drove the original Olds 88s to glory. In its place was a substantially more sophisticated yet equally spirited 3.8-liter V-6 designed to produce 205 horsepower at 5,200 rpm
and 230 pound-feet of torque at 4,000 rpm. The standard transmission--indeed, the only transmission available--was a four-speed automatic. It shifted perfectly. The drive was mostly urban, around Washington and its adjacent suburbs. But it was
enough to understand why the Olds 88, a good and decent family car, had come to the end of the road. It lacked snap and sparkle, that tingling-of-the-spines and smile-producing energy that comes from a romp in competitive cars
such as the Mazda Millenia, Acura 3.2 TL, and Oldsmobile Aurora and Intrigue. Simply put, the Olds 88 car had grown old.1999 Oldsmobile 88 Complaint: In low urban speeds, you can feel the heaviness, the bigness of the Olds 88. It sort of
waddles from side to side, quite different from the aggressive sharpness of the Aurora and the precision of the Intrigue. Praise: Consumer Digest magazine's ranking of the Olds 88 as a "Best Buy" is right. This is a well-made car, excellent for
long-distance running and people hauling, laden with standard equipment, offered at a reasonable price. But if it's excitement you want, look somewhere else. Head-turning quotient: None. Ride, acceleration and handling: Comfortable ride. Excellent
acceleration. Good handling for people who want to get from Point A to Point B without demonstrating their refined driving skills. Good braking. Brakes include power front discs/rear drums with antilock backup. Capacities: Cargo cap acity i
s 18 cubic feet. Fuel tank holds 18 gallons of recommended unleaded regular gasoline. Mileage: About 25 miles per gallon, combined city and highway driving. Estimated 440-mile driving range on usable volume of fuel. Safety: Insurers love the Olds
88 because its drivers are mostly post-40 adults who value traffic safety. That means a relatively low loss rate for insurers on this one, and a potential insurance discount for you. Sound system: Six-speaker AM-FM stereo radio with compact disc.
Installed by GM-Delco. Very good. Price: Base price on the tested 50th-anniversary Olds 88 is $27,350. Dealers invoice price on that model is $24,478. Price as tested $27,965, including a $615 destination charge. Purse-strings note: You can
bargain on this bargain. Low demand means price breaks for you. Also, consider the base Olds 88 at $23,55, or the LS version at $25,105. All come well-equipped.
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