Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By George Moore
September 29, 1991
In the General Motors Corp.'s tier of motor cars -- Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac -- the Olds series may be considered third from the top. But with the 1992 Oldsmobile Ninety-Eight Regency Elite model, the lines differentiating this
sedan and the top GM nameplate become blurred.The Olds Ninety-Eight Regency Elite is a full-sized automobile that is designed to deliver the highest level of functional luxury and contemporary design. And if all the identification markings on the car
were removed, it would take a practiced eye to determine the difference between the Elite and GM's most expensive sedans.Buyer demographics indicate the typical purchaser of this car is 55 years old and a fairly affluent professional. Such persons
usually have quite definite ideas of what they want in an automobile, and the Regency Elite seems to satisfy their requirements.This model has all the comforts and conveniences of upscale motoring, both in equipment and in interior finishings.The
car is 9 1/2 inches longer than past Ninety-Eights. This translates into more passenger room and trunk space. But the increased size hasn't encumbered its maneuverability or ease of handling.During the recent National Hot Rod Association U.S.
Nationals at Indianapolis Raceway Park, where it was the official car, the Oldsmobile, was driven amid wall-to-wall people. The Elite spent long periods at a walking pace without balking or overheating.In normal use, the car functions as a luxury
automobile should. Driving is the essence of ease, with a full complement of electronic controls at hand to do one's bidding.Obviously the Elite four-door isn't a sports sedan. A suspension system that provides a boulevard-style ride puts some
limitations on throwing the car around. But the Elite buyer is not especially interested in being a fire-breathing road racer.Courtesy of front-wheel drive, the car still handled quite decently, although if you hauled it into a tight corner running
flat to the floor there was some body rock.Maybe for image, you ought to have a V-8 in a $28,000 automobile. But the Elite's super-smooth 3.8-liter V-6 acts like a V-8, and unless you look under the hood the average driver couldn't tell the
difference.I'm still complaining about the horn buttons put next to the rim of the steering wheel where a driver rests his hands. On occasion it can cause the embarrassment of accidentally blowing the horn.But that's a minor glitch that in no way
detracts from the attributes of a fine luxury automobile. It's a car that makes a considerable contribution to the aura of Oldsmobile, and gives Olds dealers an upscale vehicle that complements their broad line of motor cars.
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