Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
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By Warren Brown
November 5, 1993
AUTOSPEAK is a funny tongue. Take Oldsmobile's description of itsnew Ninety Eight Regency sedan.Exterior styling has been "enhanced." That means the car's bodyhasn't changed much for 1994: A slimmer grille. New headlamps andside-marker lamps. Modestly
redesigned rear lamps. Enhancements.Also, there are engineering "refinements" -- a few modestimprovements in the Ninety Eight Regency's operational systems. Well,maybe not so modest. There's an air bag for the front-seat passenger inthe 1994 car. It's
a change most folks can live with. There's a newair-conditioner refrigerant -- R134a. It replaces cooling juice composedof ozone-damaging chlorofluorocarbons.Finally, there are "significant" interior changes. Heads up. Whenevera manufacturer uses
"significant," that means something big is in theworks -- like the new Ninety Eight Regency's passenger cabin. There isno similarity between it and the indisputably ugly thing it replaces.The 1994 car's cabin is beautiful. Yeah, "beautiful" -- a word
seldomapplied to an Oldsmobile product in the past two decades. But it surelyapplies here.The new Ninety Eight Regency's cabin is also elegant, ergonomicallycorrect, intelligent. The main instrument cluster is housed beneath aneatly sculpted hood. The
gauges are simple and easy to read. Thedashboard flows from the center, moving east and west before merginginto the front-door panels, which also have been redesigned.It's an excellently done cabin, happily free of the gimcrackery thatruined earlier
Oldsmobile Ninety Eight interiors. It's just too bad thatit's hidden behind an "enhanced" body.Background: Geez, I'm 45, and the Oldsmobile Ninety Eight has beenaround longer than I've been alive. The car was introduced in 1941, notsignificantly
changed until 1971, refined in 1977, significantlyreengineered in 1985 when it became front-wheel drive, and refined againin 1991.Throughout all of that tinkering and remaking, the Ninety Eightremained a full-size cruiser, capable of carrying six
adults and all oftheir stuff. It's been a favorite of folks over 50, and of people whohabitually drive long distances, and of ministers whose congregationsmight frown upon them running around in something as deliberatelywealthy as a Cadillac or
Mercedes-Benz.There are only two Ninety Eights for 1994, the tested Regency and theplush Regency Elite. The Olds Ninety Eight Touring sedan, an errantattempt to snare younger buyers with an odd mix of horsepower andGeritol styling, has been
discontinued for the new model year.The base Ninety Eight engine is a 3.8-liter V-6 rated 170 horsepowerat 4,800 rpm with a maximum torque of 225 foot-pounds at 3,200 rpm. Asupercharged version of that engine is optional. It's rated 225horsepower at
5,000 rpm with a maximum torque of 275 foot-pounds at3,200 rpm. A four-speed automatic transmission is standard on all NinetyEights.Complaint: The car is so doggone big -- 17 f
eet long, more than sixfeet wide -- and it weighs 3,509 pounds, with most of that heft (63.2percent) over the front wheels. It's just so much to handle.Praise: All of that bigness, troublesome in tight urban traffic,becomes an asset on the highway,
especially on long trips. The NinetyEight just cruises along. Quality? It's there. No shakes, rattles orother trifling traits.Head-turning quotient: Your head just turns and turns . . .Ride, acceleration and handling: Superior ride,
excellentacceleration and pretty good handling. The Ninety Eight's a cruiser,remember? Braking is excellent, too. Standard brakes include ventedfront discs/rear drums with anti-lock backup.Mileage: Surprise, surprise. Big as it is, with all of its
electronicengine controls and other enhancements, the tested Ninety Eight Regencygets about 25 miles per gallon (18-gallon tank, estimated range of 436miles on usable volume of regular unleaded), running mostly highway withfour occupants
nd light cargo.Sound system: Eight-speaker electronic AM/FM stereo radio andcassette, by GM/Delco. Excellent.Price: On the tested Ninety Eight Regency ("value priced" SpecialEdition), base price is $24,370. Dealer invoice price is $23,273. Priceas
tested is $24,995, including a $625 transportation fee.Purse-strings note: It's a lot of car for the money. But, um, do youneed that much car?
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