Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
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By Jim Mateja
February 21, 1993
Though the smallest offering from Chrysler Corp., the Colt, built by Mitsubishi and sold through the Dodge and Plymouth dealer networks, is loaded with interior room. It also features fresh new exterior styling for '93. The 1.8-liter, 16-valve
4-cylinder engine develops 113-h.p., and even with the 4-speed automatic transmission in our test car, the combination had adequate pep with minimum noise. The 27 miles per gallon city/34 m.p.g. highway rating didn't do the car justice. It seemed to run
on but fumes, and the needle didn't appear to move. But there are drawbacks, such as no air bag, much less air bags; no anti-lock brakes; and a $10,423 base price and, with such popular options as air conditioning, dual power mirrors, power
steering/door locks/windows, a final sticker of $13,283 in a world heavy with discounts on such larger and roomier cars as the Dodge Shadow and Plymouth Sundance. But the main problem is the Shadow and Sundance and the fact they are goingto be
discontinued soon when Chrysler brings out the subcompact Dodge and Plymouth Neon. The Neon will be built in Belvidere, Ill., starting in Novemberand go on sale in January. There's no way Chrysler can sell imported Colts and devote the time and
money to promoting the U.S.-built Neons to sell enough of them to reach Belvidere's 300,000 capacity and, thus, amortize the slightly less than $1 billion investment in the cars. We envision numbered days for Colt. If Neon is half as good as
Chrysler President Bob Lutz says, it will be a brief wake for Colt.