Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
January 22, 1995
The trouble with test driving a 1995 Plymouth Grand Voyager SE mini-van is that we've already had to opportunity to drive its successor coming out in April. It becomes obvious the '95 is not as quiet, not
as roomy, not as comfortable, not as powerful and not as stylish as the '96. Unlike the 1996 Chrysler mini-vans, it doesn't have a driver-side slide-open door; it doesn't have a special latch system that keeps the doors from sliding closed
when you are parked on an incline; it doesn't have a catch basin below the windshield wipers to keep water from running back up the windshield; it doesn't have a defroster to keep the wipers from icing up or snowing over; and it doesn't have touring
suspension or 16-inch tires to grab the road like a magnet. About the only thing the 1995 has going for it is a price tag that's going to be more in reach of consumers than the 1996 remake, which will no doubt carry a hefty increase-at least
$1,000-to take into account all the changes, upgrades and innovations. The van we tested starts at $19,595 with a 3.3-liter, V-6 (18 m.p.g. city/23 highway), 4-speed automatic and dual air bags as standard. The van included $4,000 in options
from air conditioning to power locks to anti-lock brakes to power windows to remote keyless entry and luggage rack.