Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Jim Mateja
February 21, 1993
As we said, Chrysler created a monster with the Town & Country, its top-of-the-line mini-van. We test-drove an all-wheel-drive 1993 Plymouth Voyager LX mini, and what a difference without those front gas-charged struts with anti-sway bar and
rear multileaf springs with gas-charged shocks. The T&C glides down the roadway; the Voyager occasionally mimes a roller coaster when the pavement no longer is smooth. The Voyager is powered by the same 3.3-liter V-6 with 4-speed that's
rated at the identical 17/22. The Voyager starts at $23,703, or almost $4,000 less than the Town & Country. When you add all the goodies that the T&C has along with the $540 freight charge, the sticker comes to $27,085, or about $1,200 less
than the Chrysler luxury version. But that $1,200 is offset by the lack of leather seats and the gas-charged struts and shocks and sway bars in the T&C. If price is no object, the Town & Country is the choice.