Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 3
By Larry Printz
The Morning Call and Mcall.com
July 27, 1996
It was the weekend and the open road beckoned. It was easy to be lured by the promise of a two-lane ribbon of blacktop on a warm summer day, so I surrendered to its siren call. It was easier still to give in to the lure of driving with the
Pontiac Bonneville SSEI. This is a modern iteration of a GM large car, and in most ways the Bonneville is among the best sedans that the General makes. Although it shares components with two other models, the Buick LeSabre and Oldsmobile 88, it is
easily the sportiest of the three. Start with the exterior. With its 16-inch aluminum wheels, rear deck-lid spoiler and body-side cladding, it's hard to understand why this car isn't called the SEEI. But, in the champagne beige of the test car, it's
less overstated than, say, fire-engine red. Under the hood, things are as good as they get at the General. A 3.8-litre with 205 ponies is standard on the Bonneville; a supercharged version of the same engine is optional. Despite being an
overhead-valve engine, it cranks out a healthy 240-horsepower and 280 pound-feet of torque. Coupled to GM's electronically controlled automatic transmission, this is one smooth drive train. Power is plentiful and readily available at all speeds.
There's plenty on tap for quick passing. Optional traction control helps keep it flowing smoothly through the front wheels, helping to eliminate torque steer that's common with powerful front-drivers. Along with the supercharger comes adjustable
shift points and GM's magnetic variable effort steering. It gives the steering a firm feel that some might find artificially heavy and somewhat numb. The test car also featured an adjustable suspension that allows the driver to choose between sporting and
touring rides. Sporting was firm and gave the car truly adept handling response and flat cornering, but every pebble in the road surface is felt. Touring, although it allows some float over really large bumps, wasa more acceptable compromise. Braking
ability was average. The Bonneville sports front disc-rear drum anti-lock brakes. While performance was average, one feels that a car this powerful should have four-wheel discs. Dual airbags are standard. Inside, things are modern, if a bit
cluttered. The interior features a sea of buttons, not the least of which are the seat controls. Located on the center console, there are 10 of them -- about six or seven too many. Add an AM/FM CD player with equalizer (another 20 or so buttons), an
automatic climate control (chalk up another nine) and you begin to see why this interior might intimidate at first glance. Once you're familiar with it, you'll realize it's just an illusion. All the controls work well. The dash features a complete
selection of gauges, although the electronic compass seemed tacky. The heads-up display, a device that projects a digital readout of speed, turn signals and warning messages onto your windshiel
d, takes some getting used to, but proves very convenient for those who have trouble driving at lawful speeds. The feature can be shut off. Other conveniences, found in most GM cars, are redundant steering-wheel audio controls, twilight sentinel and
automatic door locks. All help make living with this car even easier. The only real annoyance is GM's clumsy turn signal-windshield wiper-cruise control stalk, a clumsy holdover that will not go away. The front bucket seats are wide and supportive,
the optional leather seats comfy and rich feeling. The back seat also has good space, but the cushion is mounted too low. The trunk is roomy and features a convenience kit with a tire inflator, ice scraper and light. It's a very nice touch. Because
GM put so much thought into this car, it's hard to resist this quick, quiet cruiser. It will carve up the corners with the best of them, but in a silent, refined manner. It's no BMW, no matter what the commercials say -- butt
at's an insult. It's the consummate American large car, something GM produces like no one else. Now, if you'll excuse me, I have some more driving to do. 1996 Pontiac Bonneville SSEI Standard: 3.8-liter overhead valve V-6, four-speed automatic
transmission, P225/60R16 tires, four-wheel independent suspension, variable-effort power steering, dual airbags, anti-lock brakes, daytime running lamps, ground effects package, rear spoiler, fog lamps, 16-inch aluminum wheels, tinted heated outside power
mirrors, keyless entry, automatic climate control with rear defroster, power windows with express down, power automatic door locks, tilt steering wheel, cruise control, electronic compass, six-way power driver's seat, AM/FM cassette with steering wheel
radio controls, bucket seats with center console, rear storage armrest with cupholders, intermittent wipers. Options: Group 1SB (heads-up instrument display, electrochromatic rear-view mirror, eight-speaker performance sound system, six-way power
passenger seat, anti-theft system, traction control), SSEI Supercharger Package (3.8-liter supercharged V-6, turbo boost gauge, P225/ 60H16 performance tires), articulating bucket seats with leather trim, computer command ride, CD player with equalizer,
16-inch five-blade aluminum wheels. Base price: $26,559 As tested: $31,070 EPA rating: 17 mpg city, 26 highway Test mileage: 20 mpg