Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Cars.com Staff
October 4, 2007
Vehicle Overview Ranking as the sixth-generation Phantom, the $300,000-plus ultraluxury sedan holds a 453-horsepower, 6.8-liter V-12. Aluminum space-frame construction makes the sedan the lightest Rolls-Royce structure ever. There are no changes to the Phantom sedan for 2008 other than a 2 percent price increase, which translates to roughly $6,500.
Though it's no lightweight at more than 5,500 pounds, Rolls-Royce says the Phantom can accelerate from zero to 60 mph in 5.7 seconds. Both regular- and long-wheelbase versions are offered.
All mechanical components, painted body panels and onboard technology are created in Germany under BMW auspices. These items are then sent to southern England for final assembly and personalization of the sedan's interior.
Both the vast space allotted for passenger privacy in the backseat and the rear-hinged back doors are reminiscent of the past. Those "suicide doors" permit easier access to the rear compartment and can be closed at the touch of a button, so occupants need not suffer the indignity of a wet arm if it happens to be raining.
Interior Lush and generous are the bywords for the Phantom's standard five-occupant interior; four-occupant seating with rear bucket seats is available. To aid in safety, privacy and social interaction, backseat occupants sit well back in lounge-shaped seats alongside the C-pillars rather than next to the doors. Umbrellas stow in each reverse-opening rear door.
Front and rear park-distance sensors trigger warnings when the Phantom approaches objects while parking. A navigation system is standard. Rear passengers can also enjoy handcrafted folding tables and an available video system.
The extended-wheelbase model is 10 inches longer than the regular Phantom. For an extra $63,000 — about the price of a Lexus LS 460 — the extra space goes to provide limo-like accommodations for backseat passengers, with nearly 50 inches of rear legroom.
Under the Hood The Phantom's 6.8-liter V-12 generates 453 hp and 531 pounds-feet of torque. The V-12 teams with a six-speed automatic transmission.
Safety Door-mounted side-impact airbags are installed for front-seat occupants, and side curtain airbags protect front and rear outboard occupants.
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