Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
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Value for the Money
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Solid and quiet comfort
by Jim from Sunnyvale, CA | November 29, 2007
We bought the 2008 Aura Hibrid new and have about 1700 miles on it in the first month. The car drives very nicely, is quiet, and the air conditioning is smoothly effective. The overall design is stylish and not overly gaudy. We are getting an overall 27 to 28 miles per gallon and it is informative to tailor your driving to the "instantanious miles per gallon" information available on the instrument panel. The car is a bit sluggish on acceleration but that would greatly increase the fuel consumption. We'd like to see the electric motor assist more readily or with more authority when accelerating. For the price it is a reasonable choice and it is an American built car by GM. Hopefully we have helped a little to get GM back into the competition and that they will continue to improve on this fuel conserving design.