Saturn selected the New York International Auto Show in late March 2002 as the venue for the unveiling of its successor to the compact S-Series. Named Ion, these new models are intended to revitalize the Saturn division of General Motors. Saturn is “poised once again to re-energize the small-car market,” said Jill Lajdziak, the company's vice president of sales, service and marketing, during the Ion's debut. According to Gary Cowger, president of GM North America, the new Ion is intended to demonstrate that “Saturn has what it takes to excite new customers and bring them into the Saturn fold.” Read More
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