Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 2
By Tom Strongman
February 3, 1998
While Saturn waits for the development of next year's mid-size sedan, it continues to refine the current product. Changes to its coupe, sedan and station wagon for 1998 range from reduced-force airbags to quieter engines, new colors and redesigned
optional alloy wheels. Saturn engineers made several structural improvements to the engine block and transmission case to reduce noise and vibration as well as to enhance durability. These changes are impressive. I noticed them after only a few
miles behind the wheel of a light gold SC1 coupe from the company's press fleet. Extraneous mechanical noise has been muted and now the pleasant exhaust note is the main thing you hear. The 1.9-liter, single-overhead-cam (SOHC), four-cylinder
engine has always felt robust, even though output is listed as 100 horsepower. Key to its responsiveness is the fact that it produces maximum torque at 2,400 rpm. Torque is the force that turns the wheels, and when the maximum is produced at low engine
speeds, it makes the engine feel bigger than it actually is. An engine tuned this way is the perfect mate to an automatic transmission, and the one in the Saturn is good. Not only are its shifts imperceptible, but it uses "fuzzy logic" to calculate
when to refrain from shifting, such as when you are coasting down a hill or slowing for a turn. Relative to the five-speed manual, the automatic takes one second longer to get to 60 mpg and uses fractionally more gasoline, but it is so much better in city
driving that it will be the choice of most buyers. If you want livelier performance, the up level SC2 coupe has a twin-cam version of the same engine. It produces 124 horsepower, although its maximum torque comes at 4,800 rpm, which means it has to
be revved harder. While the suspension has been tweaked this year for a softer ride, the SC1 still has a sporty character. It sits solidly on the road and doesn't lean excessively in turns. Anti-lock brakes and traction control are worth the extra
$895 to keep the wheels in solid contact with the pavement during all kinds of weather. The coupe was completely restyled last year, and it still looks fresh. Built on the same 102.4-inch wheelbase as the other two models, its low nose and high
tail give it a pronounced wedge shape that makes it look longer than it really is. As with the other Saturns, all of the coupe's body panels except the hood, roof and trunk lid are plastic, and they are bolted to a steel skeleton. The recyclable
plastic body panels are rustproof, do not dent in minor impacts and can be removed for service. The major change inside is the installation of reduced-force airbags. Everything else remains the same, including large, round gauges housed in a hood
behind the steering wheel. These instruments are excellent because they look expensive and are easy to read at a glance. Saturn's instrument panel is a mixture of soft and hard surfaces. The top surface has a
soft, inviting texture that looks like leather, but the pod that holds the radio and heater controls has a hard, plastic finish that doesn't measure up to the rest of the dash. The radio and heater are crowded into a fairly small space, and that dictates
smaller knobs and sliding levers which are not as easy to use as large, round knobs that are more intuitive. The console has a removable ash tray and multiple cupholders, as well as switches for the power windows and the right-hand outside mirror.
I would prefer the power window switches be mounted on the doors instead of on the console. The front seats are generally comfortable but have fairly short bottom cushions. Although the coupe is considered a four seater, the back seat, divided by a
small console with dual cupholders, is pretty small. It folds down to expand the trunk's space, and I was able to carry a six-foot stepladder by moving the passenger seat forward. Saturn, which established a benchmark for mar
ting and customer service, has seen its sales soften lately because it does not have a larger car. Future plans should help fix that problem. Price The base price of our test car was $13,895, including freight. Options included power locks, power
windows, air conditioning, cruise control, ride-side power mirror, AM/FM stereo cassette, alloy wheels, floor mats, anti-lock brakes and traction control. The sticker price was $17,290. Warranty The basic warranty is for three years or
36,000 miles. Vehicles for The Star's week-long test drives are supplied by the auto manufacturers. Point: Saturn's coupe looks slick, has dent-resistant plastic body panels and gets a smoother, quieter engine for 1998.
Counterpoint: Power window controls should be on the door panels instead of the console, and the center pod housing the radio has a hard plastic finish. SPECIFICATIONS: ENGINE: 1.9-liter, 4-cyl. TRANSMISSION: automatic WHEELBASE:
102.4 inches CURB WEIGHT: 2,338 lbs. BASE PRICE: $13,895 PRICE AS DRIVEN: $17,290 MPG RATING: 27 city, 37 hwy.