Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 4
By Jim Mateja
April 4, 1993
We had the opportunity to drive the 1993 Saturn SW1 station wagon in SpringHill, Tenn., last summer when the automaker unveiled its trio of new cars-the SW1 and SW2 wagons and the SC1 coupe-to the media. At that time we noted that we liked the car,
but not the idea of a station wagon when the public would really enjoy a convertible. We've now had the opportunity to drive the SW1 in Chicagoland environs and have come to the same conclusion-nice car, decent looks for a wagon, but we sure would
like a convertible instead. Also, every time a wagon comes off Saturn's Spring Hill assembly line, it means one fewer four-door sedan, and they're already in short supply. The SW1 wagon features Saturn's 85-h.p., 1.9-liter, 4-cylinder engine.
Teamed with the optional 4-speed automatic on our test car, the 1.9 is rated at 25 m.p.g. city/35 m.p.g. highway. The SW2 wagon, by comparison, is powered by the peppier 124-h.p., 1.9-liter Saturn 4. The SW1 has a base price of $11,095, a $200
increase from last fall, when the car was introduced. Not only have base prices risen at Saturn, so have theoption costs. Automatic transmission in the wagon now runs $775, up from $750,and antilock brakes are at $625, up from $595. A driver-side air bag