Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
January 2, 1994
Usually when a car is this quiet the ignition key is turned off. The Toyota Camry coupe's V-6 aluminum engine whispers. Of course, some would say it shouts: "Hey, Honda, why don't you have a V-6 in your Accord coupe?" With almost no
audible sound or visible evidence that 24 valves are pounding under the hood, Toyota needs to steal . . . er, borrow the starter shutoff feature from Cadillac's Northstar V-8 engine, which prohibits the starter from re-engaging once the engine is
running. With the starter shutoff, if you accidentally turn the key again during the engine's very low decibel idle, the starter disengages so you don't have to suffer the indignity of listening to metal scrape against metal. The new-for-1994
Camry coupe comes in DX, LE and SE versions. The DX and LE offer a 2.2-liter, 130-horsepower, 16-valve four-cylinder engine as standard; the LE a 3-liter, 188-h.p., 24-valve, V-6 with four-speed automatic as an option. The SE offers only the 3-liter
V-6 with automatic. We tested the midlevel LE coupe with V-6. Some cars are quiet when you first turn the key. Trouble is they remain comatose once you kick the accelerator pedal. Other cars are quiet when the engine is first turned over, but
then grunt, growl or groan when called upon to take action. The Camry coupe starts quiet and stays quiet even when you put the 3-liter, 188-h.p., 24-valve V-6 through its paces. While flexing its muscle quietly, the V-6 still carries a very
good 18-mile-per-gallon city/25-m.p.g. highway mileage rating. Smooth and quiet engine/transmission, lithe yet limber suspension, responsive power steering that helps you change course with minimum effort. You feel as if you're behind the
wheel of a $50,000 LS400 from Toyota's Lexus luxury division. The two-door coupe has nearly the same dimensions as the four-door Camry sedan. Rear seat room isn't bad, but getting past the front seats into the rear still brings about the same
hazards as any coupe. A pachyderm can do figure 8s on ice skates more gracefully than a human can pack him or herself in the rear seat of the Camry coupe. Dual air bags are standard to protect front-seat occupants. Four-wheel anti-lock
brakes, however, carry a $950 added charge. ABS is optional to keep the base price down at a time when the rising value of the yen is forcing the Japanese to write window stickers in chalk rather than indelible ink. The Camry LE coupe's base
price is $21,218. After adding $950 for ABS and another $950 for a power glass moonroof you have to consider waiting until May to check out the $27,000 Buick Riviera coupe with a supercharged V-6, dual air bags, standard anti-lock brakes and traction
control. Standard features in the front-wheel-drive LE coupe include power brakes and steering, four-wheel independent suspension, 15-inch all-season radial tires, dual body-co
lored power mirrors, body-colored bumpers with front air dam, chlorofluorocarbon-free air conditioning, power windows and door locks, AM-FM stereo with cassette and power antenna, rear window defogger, fold-down rear seat backs, cruise control and
tilt wheel. The $23,000 sticker is hefty, especially for a coupe trying to survive in a sedan world. That leads to Camry's other drawback-two doors. Consumers aren't standing in line to purchase midsize coupes. The Camry, Accord, Taurus,
Cutlass and Grand Prix sedans are doing well, thank you, but the Thunderbird, Cutlass and Grand Prix coupes are attracting dust. And a Chevrolet Monte Carlo coupe joins the inaction in a few months. The demand is for sedans, which today offer
above-average performance as well as above-average styling compared with most coupes. Since the industry thinned out and dechromed or blacked out the sedan's center roof pillars and replaced the big bulky chrome door handle
with body-colored flush handles, sedans have attracted coupe fanciers. Peppy engines complete the package. The Pontiac Bonneville SSE takes credit for leading the transformation of the sedan into a vehicle as attractive and aggressive as the
coupe. There are those who say Toyota brought out a Camry coupe simply because Honda brought out an Accord coupe and not because consumers were demanding a coupe from either. Toyota justifies the car by saying it recognizes the limited
market potential and intends to build only about 20,000 annually at its Georgetown, Ky., plant. And some of those will be exported to Japan.